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Work Background
PT KesumaMarketing and Sales Director
Oct. 2013Jakarta Selatan• Identify, pursue and take effective ownership of business opportunities and close sale opportunities
through the successful execution of a planned, structured and hands-on approach.
• Build marketing strategic for aligning campaign and sales achievement
• Position our products & services to win sales opportunities by developing, communicating and
driving valid and approved software products and licenses, implementation services and solutions
that will represent the Company as a superior solution provider, without compromising the
Company’s values, principles and business objectives including profit goals.
• Exploring ways of improving existing products and services, and increasing profitability
• Develop brand plan and manage brand equity/strength with partners
PT Bank Danamon IndonesiaTreasury and Corporate Sales Head, Sharia Directorate
Oct. 2010 - Oct. 2013Jakarta Indonesia• Responsible for business strategic planning
• Responsible for profit target which coming from FX transaction, Sukuk Ritel Transaction and
Corporate Depo transaction.
• Responsible for volume and targeted cost for Corporate Time Deposit
• Responsible for daily ALM activity to fulfill Giro Wajib Minimum requirement, NOP and others
BI regulation through SIMA or internal transaction with Danamon Conventional
• Responsible for treasury and corporate product development. Treasury product target : SIKA
and existing product development (mudharabah muqayyadah time deposit).
PT Bank Danamon IndonesiaProduct Development Head, Sharia Directorate
Nov. 2009 - Oct. 2010Jakarta Indonesia• Create new products based on research and business demand. Collecting market data, analyst
feasibility study, business view, risk mitigation (operational, credit, market and etc). New product
resulted in 2011 :
1. Solusi emas syariah (gadai syariah)
2. Asset Based Finance (murabahah scheme)
3. Saving Hajj through Kopkar Financing cooperation with BPS (Bank Penerima Setoran) Haji
• Responsible for existing product program extension, reviewing and other addendum (due to market
situation, competitor changes and etc). Product Program Koperasi karyawan, Product Program BPR
Syariah, Product Program SME (financing),
• Familiar with business plan and financial model to support new product program
• Responsible for reward program not only for customer and also for internal staff. Reward program
resulted in 2011 :
1. Financing & Funding staff reward program (internal staff)
2. Office Chanelling Reward (office channeling staff)
3. Top Up Reward (customer program)
4. PPOB (Payment Point Online Banking ) Reward
• Responsible for marketing communication for product created.
PT Bank Mandiri TbkFixed Income Dealer
Jakarta Indonesia• Fixed Income dealers with experience not only for secondary trading, analyst bond issuance,
but also in managing bank’s portfolio.
• Familiar with investment instrument such as bonds as well as their derivatives, like Bond
Option, Repo/Reverse Repo, CDS, CLN, CDO
• Responsible in marketing bonds to customer, corporate as well as individuals.
Key Accomplishments
As a speaker in seminars
“Fixed Income Seminar “ in Commercial Banking Center– Bandung.
“Investment Alternatives Seminar” for Bank Mandiri Investor’s - Pekanbaru & Medan.
“Risk Measurement in Investment Management Seminar” for Bankers –IBI Jakarta.
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