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Work Background
AuctaneDirector North America Sales Development & Inside Sales
Mar. 2022 - Jan. 2025Austin, Texas, United StatesIn this role, I provided strategic leadership to a team comprising five managers and multiple specialized units (30 outbound reps, eight inbound specialists, eight customer development reps), ensuring alignment with organizational goals and performance standards.
Selected Accomplishments:
• Generated $173M in qualified pipeline within 12 months by boosting top-of-funnel productivity, driving tighter alignment between sales and marketing, and implementing scalable outbound workflows that enabled consistent, high-quality prospecting across the SDR organization.
• Improved inbound lead effectiveness by 27% by partnering with cross-functional teams to synchronize value messaging and segmentation strategies.
• Boosted closed-won conversion rates by 10% by designing and rolling out scalable sales strategies and outbound SDR/BDR/CDR workflows.
PluralsightDirector of Global Sales Development
Jan. 2021 - Mar. 2022Austin, Texas, United StatesIn this role, I oversaw daily operations and strategic execution for a 40-person SDR team and 4 regional leaders across North America, EMEA, and APAC, optimizing global outreach and productivity.
Selected Accomplishments:
• Boosted lead conversion rates by 22% and increased team engagement scores by 30% YOY by implementing structured coaching programs for SDR leaders, targeting both tactical sales execution and leadership growth.
• Built a $200M+ sales pipeline by launching scalable outbound processes and in partnership with marketing, executed strategies that delivered a steady flow of qualified inbound leads, contributing to a 25% increase in SQL volume.
• Increased qualified pipeline contribution by 32% through strategic collaboration with marketing, product, and sales teams to unify messaging, optimize ICP targeting, and enhanced multi-channel lead generation efforts.
KazooSenior Director Sales Development
Dec. 2018 - Jan. 2021Austin, Texas AreaIn this role, I established and scaled the sales development team from the ground up, designing systems, KPIs, and playbooks to drive consistent growth and operational excellence.
Selected Accomplishments:
• Scaled the SDR organization to 19 outbound SDRs, six Inbound SDRs, and three Managers within 12 months, supporting a 300% increase in sourced pipeline year-over-year.
• Consistently exceeded pipeline generation targets by 12-%+, contributing to a 35% lift in closed won revenue from SDR sourced opportunities.
Civitas LearningSr. Manager of Inside Sales
Sep. 2016 - Oct. 2018Austin, Texas AreaIn this role, I led SaaS enterprise sales development team, driving over $60M in qualified pipeline annually. Selected Accomplishments:
• Increased SDR to opportunity conversion rate by 18% by delivering targeted training and coaching on product knowledge, objection handling, and value-based strategies.
• Accelerated ramp time for new reps by 30% by implementing a structured onboarding program and role specific enablement resources. • Closed 20+ SMB contracts per quarter by managing the full sales cycle, from first contact to final agreement, ensuring a seamless client experience and a consistent deal velocity.
Civitas LearningManager of Sales Development
Sep. 2016 - Sep. 2017Austin, Texas AreaLead a SaaS enterprise market development team responsible developing $60m+ in qualified pipeline annually by engaging with C-level executives in higher education.
Macmillan Learning - REEF Polling by i>clickerSr. Manager of Inside Sales
Nov. 2015 - Sep. 2016Austin, TexasOversee all sales operations for a scalable engagement software platform for educators, students, and corporations.
Macmillan LearningManager of Inside Sales
May. 2015 - Nov. 2015Austin, Texas Area
Leadership Coach, Inc.Consultant
Jun. 2014 - May. 2015Austin, Texas AreaAn innovative and unique Leadership Coaching Certification that drives immediate and exceptional results for leaders, their teams and those who coach them. Work with businesses from all industries. Quickly able to determine learning needs and identify performance gaps, creating learning solutions that meet business needs and rapidly improve team and individual productivity.
Higher Education OnlineDirector of Enrolment Services
Oct. 2011 - Sep. 2012London, United KingdomOversaw enrollment operations for the international division of this online higher education organization. Designed and developed the customer relationship management system that was a key strategy for meeting and exceeding the organization's financial and enrollment goals.
University of PhoenixRegional Dir. Operations Performance and Coaching
Sep. 2009 - Aug. 2011Southeast Region-University of PhoenixMore than fifteen years of professional achievements and progressive responsibility for the largest online education company. Created and managed the senior leadership organizational development program for 98 directors with spans of control for 2000 direct reports across 25 national locations within the southeast region. Additional positions held include Regional Director and Director of Enrollment.
University of PhoenixDirector of Enrollment
Jan. 2006 - Dec. 2009Atlanta, GABuilt a high performing team of two associate directors, 8 enrollment managers, and 85 enrollment counselors for the largest campus in the southeast region. Key Accomplishments:
Achieved 100% of new enrollment budget, lead generation budget, and staffing goals. Additionally, reduced employee turnover by 25% in one year by developing successful leadership development initiatives.
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