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Work Background
Church & Dwight Co., Inc.Contractor, Creative Operations & Technology Platforms
Aug. 2024Ewing, New Jersey, United States• Manages a diverse portfolio of health & wellness brands, ensuring high-quality e-Commerce and DTC marketing communications.
• Building strong relationships with brand managers to optimize project briefs, elevate creative messaging and ensure timely delivery.
• Led the migration to Smartsheet, enhancing creative workflows, resource allocation and project visibility.
• Acted as a key liaison between IT and Creative Operations, supporting the creative development process and it's positive impact on the organization.
MRMAssociate Director, Project Management
Nov. 2021 - Jul. 2023New York, New YorkReckitt - Managed $7M+ portfolio including new product development and launch, brand purpose messaging, competitive strategy, brand design, social media, email, and loyalty initiatives. I led teams of project managers across Reckitt’s nutrition, hygiene and intimate wellness brands including Enfamil, Lysol and Durex. I supervised delivery of multichannel campaigns to support brand awareness, consideration, and conversion tactics to ensure maximum effectiveness across the entire marketing program.
I was responsible for financial performance & reporting, resource management, training and mentoring junior staff. I liaised with other departmental leads as subject-matter expert on process optimization, change management and solving complex business challenges. Agency achieved steady organic revenue growth and increased client satisfaction during my leadership tenure.
Coca-Cola - Developed innovative, data-driven digital products and experiences supporting North American and Global campaigns including Real Magic, Coke Creations and Coke Studio. as well as internal, tech transformation projects in collaboration with their internal digital consumer experience, product design and martech teams.
Internal - Provided Project Management oversight for digital transformation projects, including corporate intranet platform migration and DEI initiatives leveraging digital tools for promoting and enhancing conscious inclusion in the workplace.
MRMSenior Project Manager
May. 2017 - Oct. 2021New York, New YorkUSPS Operation Santa – Digitization and automation of USPS 111-year-old program where the public can adopt letters written to Santa and fulfill gifts that the children requested. I led project management oversight of creative, web design, database for handling sensitive PII, and fulfillment automation of the gifts. I was hands-on in the training of USPS staff for software and hardware backend requirements at USPS main branch in NYC for pilot launch. Program has now extended nationwide and resulted in over 25,000 letter adoptions in 2022.
Awards: One Show – Corporate Social Responsibility & Purpose Led Marketing Category:
Pencil (Gold) - Media Innovation 2018
Pencil (Gold) - Media Relations 2018
Pencil (Silver) - Interactive / Online 2018
Merit – Campaign Effectiveness 2019
Webby – web & mobile, corporate social responsibility 2018
US Army – In partnership with the Army Marketing Research Group, my team developed multi-channel strategies and creative campaigns that strengthened brand awareness by communicating the Army’s purpose, core values and opportunities. My role primarily focused on engagement via email communications and targeted digital ad units to achieve the Army’s recruitment, retention, capabilities, and readiness goals, while also heightening engagement innovative direct mail and emerging tech, such as VR. Due to the governmental nature of this account, I was responsible for executing in accordance with strict policies and adhering to guidelines that ensured transparency, fiscal responsibility, and effectiveness.
Awards: Effie (Bronze), Youth Marketing 2020
Great Wolf Lodge – Worked closely with client to execute 360 brand campaigns inclusive of TVC, OLV, display, social and paid search to elevate awareness and enhance consideration over primary competitors across multiple geographic regions. Brought operational rigor through my PM role that supported and expanded capabilities and maximized marketing budget value within the client organization.
StrawberryFrogSenior Digital Producer
Feb. 2017 - May. 2017New York, New YorkFirst Abu Dhabi Bank (FAB) - Provided production oversight and delivery of brand launch digital marketing initiatives for the merger of the largest consumer banking and commercial financial services corporations in the Middle East. Deliverables included TVC, website, online video, social and email content. Coordinated multilingual communication amongst key stakeholders across multiple continents to ensure time-critical decision making to remain on time and on budget. Engaged with production and technology partners to provide best-in-class solutions, producing assets of uncompromising quality to ensure campaign fidelity and success.
Naked CommunicationsSenior Producer & Project Manager
Sep. 2013 - Dec. 2016Greater New York City AreaVirgin Atlantic Airways- Supervised the strategy, creative development, and production of personalized, data driven and consumer centric digital experiences via web, social and email. We engaged Virgin Atlantic customers throughout their consumer journey, including pre & post flight, as well as multichannel CRM content for Virgin Atlantic World Mastercard cardholders, and Flying Club loyalty program members.
Otsuka Pharmaceutical USA – Our team developed brand identity, packaging, consumer messaging and product launch marketing communications for Abilify MyCite®, the world’s first “digital” pill containing aripiprazole, a medication prescribed for schizophrenia and mania. The product has an ingestible sensor that tracks medicine intake and can share this data with the patient’s caregivers and medical practitioners. This was a groundbreaking and challenging project given 1) the complex nature of the product 2) the many nuances of effectively communicating the benefits to an already unfamiliar and untrusting consumer base, and 3) navigating the myriad regulatory hurdles the innovation needed to overcome to secure FDA approval.
Carr’s - For the operator of the world’s oldest biscuit factory, we developed digital campaign assets to elevate brand awareness, increase consideration amongst competition and drive sales both through DTC and retail for their entire product line of Crackers, distributed in the US by Kellogg’s.
Chandelier Creative - FreelanceDigital Producer
Jan. 2013 - Jul. 2013I provided project management and digital production services for food, beverage and real estate clients leveraging HTML5, CSS3 and jQuery technologies to deploy cutting edge web developments.
I coordinated communication between designers, programmers and 3rd-party vendors. I provided needs assessment, resource allocation, asset management, budgeting, and scheduling in accordance with project scope and client expectation.
FreelanceTechnology Consultant & Creative Project Manager
Jun. 2012 - Sep. 2013My services involved full lifecycle management of varied technical and creative projects.
I specialize in digital asset management, hardware & software provisioning, database administration, network configuration, file storage, cloud computing, website & blog development, creative direction, print production, email marketing, and social media.
I managed multiple projects across a broad range of media and technological need.
I established relationships built upon client satisfaction and effective implementation.
StampaCofounder / Technical Project Manager
Dec. 2011 - Jun. 2012Greater New York City AreaI supervised designers, programmers and other key vendors in the development of e-commerce website www.stampa.us.com, with a proactive approach to achieve maximum quality for minimum cost while adhering to challenging deadlines.
• Developed and maintained e-commerce website front-end and back-end
• Administered content management system and coordinated DAM workflows
• Implemented voice/data, merchant services, production and logistics solutions
• Directed design and fulfillment of email marketing and social media campaigns
• Managed day-to-day operations, order processing, fulfillment and customer service
• Tracked project timelines and communicated benchmarks, objective realities and practical solutions to stakeholders in order to achieve brand success
Art DepartmentTechnology Director
Jan. 2007 - Dec. 2011I Directed all aspects of creative and technology-based projects in fast-paced, high- pressure environment across multiple media, including web, video, print and mobile.
I Managed both fulltime and freelance staff to meet departmental project objectives and to contribute to larger organizational mission in a spirited and collective manner.
• Lead the design, launch and administration of company websites, blogs & micro sites
• Conceived, developed & managed proprietary CMS consisting of over 200,000 files
• Established workflow protocols for team and supported staff in the processing of assets
• Implemented full social media content development, website integration and SEO
• Managed production of all promotions, stationary, business cards and packaging
• Supervised all layout, editing, proofing, color correction, press approvals and fulfillment
Art DepartmentTechnology Manager
Jan. 2000 - Dec. 2006Greater New York City AreaI Managed corporate technology infrastructure with smart, economical and scalable solutions designed to provide productivity, reliability and a foundation for future growth.
• Developed and maintained corporate website and related content management
• Implemented infrastructure for internal creative department and relevant workflows
• Developed and maintained CRM database for maximizing productivity and growth
• Supported staff with basic office computing: applications, networking, maintenance
• Administered and supported all servers & related infrastructure within Mac/ PC network
• Mentored team with training and best practices for maximizing new technology
Art DepartmentProducer
Dec. 1998 - Dec. 1999Greater New York City AreaI Coordinated all aspects of commercial advertising, fashion editorial, and celebrity portrait photo shoots on behalf of clients such as Motorola, IBM, The Gap, Nike, Diesel, Coach, Cole Haan, Vogue, Esquire, Vanity Fair & The New York Times.
• fee negotiation, usage, and licensing
• estimates, expense tracking, and billing
• talent casting, studio rental, and location scouting
• booking crew including assistants, set builders, stylists, and hair / makeup artists
• logistics solutions including transportation, messengers, and mobile communications
• post-production including scanning, color correction, retouching, file conversion and archiving
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