SoftWear Automation, IncMarketing Manager - Advanced Manufacturing, Apparel
Aug. 2015 - Aug. 2017Greater Atlanta AreaTech startup disrupting the sewn product industry using robotics and computer vision. Responsible for developing both brand marketing and demand gen strategies and plans to drive awareness, strengthen customer relationships, create and capture demand, and support the achievement of revenue targets. In close partnership and collaboration with the Chief Commercialization Officer and CEO, developed account penetration strategies, targeted pitches, and support customer-facing sales efforts with market/industry insights and messaging. My main focus was on experiential marketing and media relations including hosting monthly open houses, trade shows, and securing speaking engagements for senior leadership. Other responsibilities included: Business development
Trade shows
Partner management
Media relations
Digital strategy
Brand management
Creating monthly & quarterly board meeting reports Develop and own all marketing budgets