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Work Background
NordstromRetail Sales Specialist
Dec. 2024 - Jan. 2025Los Angeles, California, United StatesAssisted in fulfilling shoe size requests for in-store customers in the Women’s Shoe Department at The Grove flagship location. Offered personalized styling recommendations to complement customers' outfits. Organized and restocked shoe displays, ensuring a clean and visually appealing presentation. Maintained stockroom organization by sizing and arranging shoes on shelves. Processed merchandise returns and ensured items were properly restocked before scheduled breaks.
ArperShowroom Manager + Event Marketing + West Coast Sales Assistant
Jul. 2023 - Aug. 2024Los Angeles, California, United StatesSpearheaded sustainable and engagement-driven initiatives to elevate showroom presence and client relationships. Organized the From Waste to Value event with Gabriel Textiles, highlighting Arper’s recycled materials and drawing top firms like Gensler and SOM. Launched Sip & Sketch sessions, reactivating clientele and securing three high-value connections in a month. Developed an art-inspired Saya chair redesign contest, engaging 25+ A&D firms—many first-time visitors— with winning designs set to be showcased at the 2024 Art Swagger event. Assisted in preparing PowerPoint marketing presentations for sales, strategically merchandising products by category and industry trends. Coordinated with the international team in Italy to ensure brand alignment and cohesive market positioning. Optimized Showroom Operations and Design: Led daily showroom management, including product styling, inventory control, and vendor coordination. Advocated for and executed a strategic showroom redesign, enhancing the space with research supported hospitality/dining and conference room vignettes. Directed Vendor Relations and Communication: Managed RFPs, RFQs, and customer service inquiries, ensuring efficient resolution and distribution to appropriate teams. Designed Strategic Sales Tools: Sourced manufacturers and designed a bespoke sample finishes box, enhancing the sales team's ability to engage with clients effectively.
SAITEX USAGraphic Designer for Textiles / Denim Laser + Laser Department R&D and Production Manager
Nov. 2020 - Jul. 2023Los Angeles, California, United StatesLed Graphic Design R&D for Denim Laser Apparel Production: Designed and refined laser patterns for denim whisker and allover print developments, overseeing the transition from concept to final production-ready designs using the SEI Flexi Denim 2C textile laser. Brands Designed for: Gucci, Rag & Bone, G-Star, Mother, Everlane, Slvrlake, Frame, PRPS, Mara Hoffman, Edwin USA, Ralph Lauren, and Outerknown Improved Production Workflow: Created and set up production files with precise instructions for operators, leading to major improvements in efficiency and substantial time savings for the company. Early User and Troubleshooter of the Matrix Textile Laser: One of the first to employ and troubleshoot the world’s first denim textile laser, the Matrix Textile by SEI, which simultaneously cuts/marks apparel patterns and applies laser designs. Learned 3D Design Software Engenius: Utilized Engenius, a critical tool for setting up files for the Matrix Textile laser, enhancing design precision and production capabilities. Managed and Mentored Design Team: Supervised a junior graphic designer, providing instruction in Adobe Photoshop to edit and create grayscale-dependent designs unique to the denim laser industry. Provided training and developed instruction manuals to a team of laser operators on specialized machine operation and design file manipulation. Coordinated with Global Teams: Maintained regular correspondence with the Saitex laser design team in Vietnam and collaborated with the SEI laser team in Italy to troubleshoot and resolve technical issues.
TorridEcommerce Fashion Stylist
Sep. 2019 - Oct. 2019Greater Los Angeles AreaStyled out Resort 2020 outfits for ecommerce photoshoot. Organized and tracked inter-department samples.
California Apparel NewsLayout Designer
Aug. 2019 - Sep. 2019Greater Los Angeles AreaDesigned layout and image placements of editorial pages utilizing InDesign. (Independent Contractor)
WGSNTrend Reporter
Aug. 2019 - Aug. 2019Greater Los Angeles AreaAttended Liberty Fairs, Agenda and Women's Project shows in Las Vegas. Visited brands for denim and prints and graphics reporting purposes and photographed noteworthy product and designs. Amassing 1,200 photos from a 2.5 day trade show.
TDMI - Twin Dragon Marketing, Inc.Graphic Designer and Brand Marketing Manager + Textile Merchandiser
May. 2013 - Feb. 2019Greater Los Angeles AreaLaunched Sustainability Marketing Campaign: Created a memorable full-page print advertorial highlighting the latest denim processes that significantly reduced water and chemical usage during textile production. In turn this exposure in an esteemed trade publication, generated a 50% increase in recaptured revenue from Levi's and secured Amazon Fashion as a new customer. Initiated Denim Recycling Partnership: Observed significant denim waste and led a partnership with Blue Jeans Go Green, coordinating the donation of a semi-truck load of scrap denim within the first month of employment. Implemented Email Marketing Program: Introduced the company's first email marketing strategy using Mailchimp, collaborating with the CEO and sales team to create targeted marketing content. Analyzed Email Open Rates: Maintained an active client email list using reports from Mailchimp, which contributed to increased website traffic per Google Analytics utilization. Directed Content for Full Website Rebrand: Gathered collateral and wrote copy for the comprehensive rebranding of the company website using a SaaS platform. Instituted Social Media Presence: Created and managed content for the company’s Instagram and Twitter, increasing brand visibility and engagement. Conducted Sustainability Research: Researched sustainability initiatives and provided insights to internal teams to support eco-friendly and circular economy strategies. Designed Marketing Collateral: Created graphics for digital banners, magazine ads, 3D hang tag packaging, and sales pamphlets to drive marketing efforts. Analyzed Client Needs and Curated Textile Collections: Conducted research on client preferences and curated denim and twill textile collections, strategically merchandised for sales presentations.
BebeVisual Department Assistant
Feb. 2012 - Apr. 2012Century City, CAManaged and organized clothing samples for Workwear, Career and Party collections. Assisted in weekly flagship store mannequin styling and floorplan rearrangement.
California Market CenterVisual Display Designer
Jan. 2012 - May. 2013Los Angeles, CADesigned avant-garde visual displays and merchandised fabric swatches according to WGSN and Perclers Paris trends for the biannual LA Textile show.
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