American Express Global Business TravelMarketing Manager
May. 2024United KingdomKey Responsibilities:
● Supported delivery across 42 global strategic projects, collaborating with senior stakeholders to
drive $20M in revenue and support $600M in cash flow.
● Developed and communicated campaign briefs aligned with business objectives, customer
insights, and success metrics to guide marketing strategies.
● Partnered with global product and commercial teams to develop customer-focused marketing
strategies based on customer needs, market trends and competitor insights.
● Executed multi-channel campaigns from creative development through deployment, managing
timelines, budgets, and ensuring seamless collaboration across teams for on-time delivery.
● Led organisational communication and training initiatives, working closely with cross-functional
teams to drive effective adoption of new campaigns and processes.
● Leveraged data insights to plan, measure, and optimise campaign performance, creating
dashboards to inform strategy and improve ROI.
● Ensured all campaigns adhered to brand, legal, and data protection standards while
continuously improving systems and tools to enhance agility and time-to-market