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Work Background
American Express Global Business TravelMarketing Manager
May. 2024United KingdomKey Responsibilities:
● Supported delivery across 42 global strategic projects, collaborating with senior stakeholders to
drive $20M in revenue and support $600M in cash flow.
● Developed and communicated campaign briefs aligned with business objectives, customer
insights, and success metrics to guide marketing strategies.
● Partnered with global product and commercial teams to develop customer-focused marketing
strategies based on customer needs, market trends and competitor insights.
● Executed multi-channel campaigns from creative development through deployment, managing
timelines, budgets, and ensuring seamless collaboration across teams for on-time delivery.
● Led organisational communication and training initiatives, working closely with cross-functional
teams to drive effective adoption of new campaigns and processes.
● Leveraged data insights to plan, measure, and optimise campaign performance, creating
dashboards to inform strategy and improve ROI.
● Ensured all campaigns adhered to brand, legal, and data protection standards while
continuously improving systems and tools to enhance agility and time-to-market
Clearwater International Corporate FinanceInternational Digital Marketing Manager
Sep. 2023 - Mar. 2024Birmingham, England, United Kingdom
Bis Henderson GroupGroup Performance Marketing & Campaign Manager
Nov. 2022 - Sep. 2023United KingdomBis Henderson Group (rebranded as Visku) is a leading supply chain and logistics specialist with three
distinct and autonomous divisions: Recruitment, Consulting, and Warehouse Solutions.
● Played a pivotal role in company rebranding efforts, overseeing all aspects from strategy
development to execution, resulting in enhanced brand perception & successful brand launch.
● Led and guided marketing efforts for a new tech-enabled product (Pallet Hotel), acting as the
marketing lead and product marketing specialist.
● Effectively managed a £200k+ marketing budget, optimising resource utilisation and achieving
a significant return on investment with over £700k in generated revenue.
● Collaborated with senior stakeholders to generate 20+ leads per month and drive brand
awareness through targeted campaigns across multiple channels.
● Collaborated with cross-functional teams and external agencies to ensure successful brand
transformation and alignment with strategic objectives.
Bis Henderson GroupGroup Marketing Manager
Mar. 2022 - Oct. 2022Birmingham, England, United Kingdom
AFH Wealth ManagementSenior Marketing Executive
Jan. 2020 - Mar. 2022AFH is one of the UK’s largest, and fastest-growing, financial services firms.
● Managed digital platforms, including website, SEO, SEM, and social media, while hosting
webinars to enhance adviser online presence.
● Implemented email marketing strategies, achieving a 10% increase in open rates and an 8%
improvement in click-through rates.
● Designed, developed, and distributed a monthly investment report to over 15,000 clients.
● Mapped customer journeys to identify touchpoints, improve UX, and deploy automated
communications for seamless user experiences.
Compass Group UK & IrelandMarketing Executive, The Venues Collection
Jul. 2018 - Jan. 2020The Venues Collection is part of the Compass Group, a British multinational caterer and hospitality provider. The company focuses on the management of eight event spaces with hotel-like residential and leisure facilities located across the UK. My role as a Marketing Executive is to provide marketing support both centrally and at a venue level, reporting directly to the Sales Director. Some of my responsibilities include: • Social media content creation and management
• Support development and implementation of the sales & marketing strategy
• Run the email marketing campaigns end-to-end via Pure360, manage the email databases and analyse the campaigns' success
• Deliver central sales and key account communication activity • Create quality content and proofread any copy that needs reviewing
• Brand Guardian, ensuring the company brand language and guidelines are communicated accordingly at a venue level • Design marketing collateral via Adobe Suite
• Invoice and tracking management
PFL Healthcare LtdAssistant Marketing Manager
Aug. 2016 - Jun. 2018United Kingdom• Evaluated UK and International markets by providing weekly and monthly reports on major market metrics and competitor dynamics.
• Produced monthly ROI reports to analyse the profitability of the newly-introduced adverts.
• Worked in a team with the in-house graphic designer to plan and create pharmacy training materials, point-of-sale displays and packaging artwork.
• Managed company’s various websites to ensure a first-class customer experience by using WordPress and Umbraco’s platforms.
The University of ManchesterMarketing Consultant
Oct. 2015 - Jul. 2016A contracted marketing research role with the University of Manchester, dedicated to conducting a comprehensive analysis of student engagement with the online and face-to-face services provided. • Organised and led focus groups where I encouraged students to share their opinion and
suggestions on the topic.
• Employed different research methods to reach and collect data from more students.
• Worked in a team to analyse and interpret the data to make an action plan how student
engagement could be improved in a form of a report and presentation.
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