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Network Power<100 people
Roles
💸100%
Marketing
🐦80%
Design
🎥80%
Entertainment
Geos
🇬🇧20%
United Kingdom
🇱🇧20%
Lebanon
🇵🇭20%
Philippines
Work Background
Aurora Bus HomesCofundador
Sep. 2022Costa RicaFind peace in deep nature in our boutique, upcycled buses made by Costa Ricans, for the world. Sandwiched between two major nature reserves yet within a gated community, we built this space for those who want to remain close to town (10min drive) and the beach (8min drive), but feel immersed in the jungle...with all modern comforts. We promise it will be difficult to leave.
WondermoreMarketing Manager
Apr. 2020Costa RicaTASKS
Marketing Strategy:
- Implement persuasive strategies aligned with business objectives.
- Analyze market and competition to identify opportunities and increase results.
- Strengthen brand image and ensure consistency in each channel by increasing positioning.
Advertising Campaigns:
- Plan and execute campaigns connecting with the buyer persona.
- Moderate budget by achieving campaign objectives.
Sales Funnel and Lead Tracking:
- Optimize sales funnel by maximizing conversion.
- Implement lead tracking systems.
- Examine data and formulate improvements in the customer journey.
Project Management:
- Lead marketing and business projects from planning to execution.
Graphic Design and Brand Identity:
- Create materials and graphic content in line with the storytelling of the core message and the brand.
- Ensure visual brand consistency at each point of contact.
Communications:
- Manage internal and external communication of the company. Milestones:
Revenue Growth:
- 30% increase in sales over 12 months through sales strategies, marketing, and better community loyalty.
- 85% annual sales ($385,000 in revenue) through digital marketing campaigns with a reduced budget.
Lead Generation:
- 25% increase in lead capture through video marketing strategies, storytelling, and well-targeted advertising.
- Lead conversion: 18 - 22% thanks to sales strategies. - 20% increase in interactivity by focusing on the lead's pain points and needs with empathy and presence.
Campaign Optimization:
- Increase in CTR (Click-Through Rate) by 40%.
Brand Awareness:
- Community growth (IG) by 300% through content strategies and loyalty program.
Lead Tracking:
- CRM implementation that allowed for high tracking, retention and upselling of 40% of customers.
Kit - Mobile Vending BoxCo-Founder
Mar. 2019 - Dec. 2021San José, Costa RicaWe are a logistics Startup in the distribution and sale of convenience items through a virtual online trading platform, and a mobile dispenser of said products, which is installed in those private vehicles that provide their services through digital service platforms. of transport (eg: Uber, Indriver), among others. We have three target audiences: 1. Users: Seeks to improve the quality and experience of users' trips 2. Subscribing drivers: Seeks to generate extra economic income for them, obtaining a percentage profit for each product sold; and finally 3. Brands: Support some brands to position and market their products.
BLP (Legal)Senior Visual Designer
Sep. 2016 - Apr. 2020Lindora-Marketing & communications
-Pre-production, production and edition of Audiovisual Communication
-Advertising/Graphic Design
-Corporate Image / Brand Identity
-Branding & Printed Materials
The DO LecturesHead of Design - ECHO Costa Rica
May. 2016 - Dec. 2018Puntarenas, Costa Rica-Advertising/Graphic Design
-Corporate Image/Brand Identity
-Assistance in production of the event Echo is a 72-hour gathering that brings together 150 extraordinary people from around the world, who together break out of their comfort zones through a series of groundbreaking workshops and talks by influential leaders from all walks of life.
Corteza - Diseño Neo ArtesanalFounder
Jun. 2015 - Jan. 2017Neo Artesanal Design Brand - Contemporary wood products with indigenous engravings in order to revalue our Costa Rican cultural identity. Virtual Store--> https://esteban-goicoechea.myshopify.com/
H2O Comunicación Graphic Designer
Jan. 2014 - Dec. 2014-Advertising/Graphic Design
-Corporate Image/Brand Identity
-Retouch & Photography
-Editorial and Corporate Design
EG StudioAdvertising Designer + Audiovisual Communicator
Jan. 2013- Marketing & Communications
- Strategy & Campaigns
- Sales & Funnel/Lead tracking
- Graphic & Audiovisual Design - Corporate Image / Brand Identity- Events & Offline Awareness
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