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Work Background
Creative ScotlandDigital Communications Manager
Jul. 2021Creative Scotland is the public body that supports the arts, screen and creative industries across all parts of Scotland. It's a true honour to be Digital Communications Manager there, leading on all digital channels and content and advising on various projects and activities across Creative Scotland and Screen Scotland. Through our channels, we share the activities of organisations and individuals from across Scotland, as well as raising awareness of the support we offer through funding and development opportunities. I have two wonderful Digital Communications Officers in my team - I'm so proud I get to work with them. We support our many in-house teams and workstreams, as well as the many funded organisations and individuals that we work with each year. Together we manage a multitude of websites, social media (Twitter, Facebook, Instagram, LinkedIn) with a combined audience of 200,000 followers, and several newsletters. We also create effective and engaging video content, long-form and short-form editorial content, and visual content for the Creative Scotland website and social channels. And what would all that work be without some analytics and reporting! A project I'm really excited about is my role as Digital lead on Our Creative Voice, our wonderful advocacy campaign, which promotes the value and impact of the arts and creativity on all aspects of life. Uncovering so many powerful stories, and fascinating data, and turning them into very fun content has been a joy!
Creative ScotlandDigital Communications Officer
Sep. 2019 - Jul. 2021Edinburgh City, Scotland, United Kingdom
The University of EdinburghDigital Communications Officer
Nov. 2015 - Jul. 2019Edinburgh, United KingdomI worked on communications planning and strategy, devised communications campaigns, and managed a range of digital channels across web and social, supporting the University’s Global Engagement Plan. In December 2016, my role was upgraded from Digital Comms Assistant to Digital Comms Officer, reflecting the increase in responsibilities and development I had achieved. Key activities included:
- Annual communications planning
- Leading on social media campaigns across Facebook, Twitter and Instagram
- Developing marketing packs, inclusive of social media posts, web content and email content as well as supporting images and guidance as required
- Creating and managing websites of varying sizes and audiences, in our Drupal based CMS and Wordpress, and reporting on them using Google Analytics
- Working on a major departmental website development project, including being a part of the pitch panel for agency selection, drawing wireframes, and devising content and site tone, look and feel
- Digital marketing for Gather Festival, including press releases, web development and social media
- Line-managing our remote-working Editorial Assistant intern for the duration of their role, and supervising our Digital Communications Assistant In 2018 I received a Contribution Award in recognition of my impactful and innovative approach to working on the Edinburgh Global website project.
The University of EdinburghWeb Content Editorial Assistant
May. 2015 - Oct. 2015Edinburgh, United KingdomWorking for the Web Programme within the University of Edinburgh, I assisted during a large website migration project, which moved all content to a new Drupal based CMS. Key activities included:
- Building site structures in the new system
- Copy editing, making structural changes, and checking formatting and accessibility compliance
- Sourcing images and videos
- Providing training at drop-in clinics
Eden ScottMarketing Assistant
May. 2014 - Jan. 2015Edinburgh, United KingdomInitially hired as an intern, after 3 months I was retained as a part-time Marketing Assistant during my final year of University. I assisted with all marketing activity, and worked closely with the Marketing Manager on strategy, including the development of a content calendar. Key activities included: - Creating an average of 2 pieces of original content a week, including blog posts and infographics
- Managing our website and social media accounts across Twitter, Facebook, LinkedIn and Google+, mixing original and curated content
- Monitoring our Analytics and SEO to assess online performance and determine changes required
- Devising an email marketing campaign to grow our LinkedIn following, which resulted in a 100% increase
University of Edinburgh Business SchoolGeneral Assistant
Apr. 2013 - Dec. 2013Edinburgh, United KingdomDuring University, I worked for the very school I studied at! The role was split between events and administration tasks. I had the pleasure of working at a number of events, both high profile and informal, during which I would greet guests, complete attendance lists, serve drinks and ensure the smooth running of the event. Flexibility and the ability to take initiative and work efficiently were key. I also worked on the main reception on a number of occasions which put my organisation and people skills to use in an incredibly busy environment.
Judy's Affordable Vintage FairFair Manager
Oct. 2012 - Dec. 2015Edinburgh, United KingdomDuring my time at University, I was thrilled that my love of vintage could turn into a role. As Fair Manager for Judy's Affordable Vintage Fair, I managed one to two events per month around Scotland. This would typically involve liaison with and management of 10 to 40 clothing, homewares and accessories traders, liaison with and set up of the venue, staffing the welcome desk throughout the day, photography and content creation, and support with promotion between events.
Newhaven CommunicationsWork Experience
Apr. 2011 - Apr. 2011
The Student, Edinburgh University Student NewspaperLifestyle Editor
Jan. 2011 - Dec. 2012For a year, I was heavily involved with the University student newspaper. As an editor, I attended two weekly meetings with writers and editors, and spent a full day a week putting together pages for publication. I liaised with businesses and writers for content ideas, copy edited articles, formulated plans for long-term engaging content, and also wrote my own articles.
Clash MagazineWork Experience
Jun. 2009 - Aug. 2009
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