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Work Background
Managing Partner
PLACEMARK | PMKManaging Partner
Nov. 2023Punta Del Este, Maldonado, UruguayPlacemark is a young company with a highly entrepreneurial profile, forged by a multidisciplinary team specialized in providing strategic solutions to our clients and partners in the development of businesses related to the Real Estate sector in Latin America. We focus on the co-investment, management and development of physical and technological assets, generating value through creatively applied innovation, both in our own and third-party projects.
Business Consultant [Corporate Finance, Real Estate, Crypto Investments and Asset Management]
Global ServicesBusiness Consultant [Corporate Finance, Real Estate, Crypto Investments and Asset Management]
Mar. 2021Punta Del Este, Maldonado, UruguayLeadership as Head Consultant of the financial, accounting and tax matters of a international arbitration (under Delaware Law) Family Office Manager: Managed family office investment portfolio, working in collaboration and coordinating private banking teams, tax specialists, and lawyers across various jurisdictions. Cryptocurrencies and NFTs investments Strategic Planning for Real Estate: Developed a tax friendly and legally compliant strategy for the deployment and distribution of a complex portfolio of real estate assets across Latin America. Hospitality buildings: assessment and review of business plans Hotels periodic financial reports review and improvement. Real Estate developments proforma valuation
Regional Head of Development Finance Latam
The We Company (WeWork)Regional Head of Development Finance Latam
Jun. 2019 - Mar. 2021Buenos Aires - Latin AmericaThe goal of the Development Finance team is to be a valued business partner to Regional and Global Development teams and WeWork Executive team Key responsibilities: Instituting more financial discipline in the development process so that the company spends more efficiently (Gatekeeping the Capital Policy) Advocating on behalf of Development for financial processes that make economic sense Managing the companywide budgeting, forecasting and long-range planning for Capex in partnership with Development Helping maintain, consolidate, analyze and manage the performance of individual projects in the pipeline Providing scheduled, recurring reports analyzing financial performance of Capex and the Development organization (Headcount, SG&A) to Executive Leadership Ensure a healthy cash flow by collecting Tenant Improvements Allowances in a timely fashion, as well as monitoring, reviewing and prioritizing payments to vendors according to the company guidelines Align support areas like Accounting, Accounts Payable, Taxes, Treasury and People with the goals of the Development Organization
Director Of Finance And Administration (CFO)
Emprenurban Hospitality & Residential DevelopmentsDirector Of Finance And Administration (CFO)
Aug. 2010 - Oct. 2021Buenos Aires - Latin AmericaDay-to-day responsibility for leading, planning, implementing, managing and controlling all financial-related activities of a regional group of Real Estate development, buildings construction and management companies. I created from scratch, fostered and led a multidisciplinary team of more than 35 people throughout 6 countries in the following areas: Finance, Business development, Project financing, Accounting and Reporting, Investors relationships, Cash management, Tax planning, Sales administration, Legal and compliance, Human Resources, IT During this period of time and as Real Estate Developer, Emprenurban successfully developed and built 9 upscale hotels in Buenos Aires, Montevideo, Lima and Asunción, plus 2 luxury apartments residential towers in Asunción, resulting in more than 1,700 hotel keys plus 39,000m2 rentable residential area, totaling more than USD 250 mm in Capex. Additionally, and as Latin America’s main office fitouts contractor for WeWork (the world’s biggest coworking company at that time), it built more than 80 coworking spaces in Mexico, Brazil, Argentina, Colombia, Chile and Perú, adding up to +400k m2 and +USD 360 mm in fit-outs contracts.
Controller & Finance Manager
El Desafio Mountain ResortController & Finance Manager
Mar. 2009 - Jul. 2010San Martin de los Andres / Buenos AiresEl Desafio Mountain Resort is a luxury Real Estate Development in San Martín de los Andes, Neuquén Key responsibilities: Financial planning and analysis Capex and Opex budgeting and reporting Sales and collections reporting Sourcing of key equipment and labor subcontracts Cash management Drafting and reviewing of sales contracts and agreements Ad-hoc financial analysis for the Board of Directors
Financial And Administrative Manager
Newland Desarrollos InmobiliariosFinancial And Administrative Manager
Sep. 2006 - Feb. 2009Buenos AiresElaboration and execution of business plans for real estate developments and ventures Structuring, development and management of real estate trusts Finance Operations: Treasury, accounts receivable and payable, managerial and statutory accounting, investors relations Responsible for negotiations with the financial system Participation in land acquisition negotiations
Economic Studies Senior Analyst
Techint Engineer & ConstructionEconomic Studies Senior Analyst
Jan. 1999 - Jan. 2006Buenos AiresConceptualization, development and presentation of economic-financial reports used by top management for decision making, focused in engineering works bids and investment projects. Short- and long-term financial planning, including financial risk mitigation in volatile environments. Tax planning, project finance and financial and contractual risk analysis. Actively involved in multidisciplinary teams, critically and proactively analyzing commercial, financial, legal, regulatory and technical issues.

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