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Work Background
CBR MediaSenior Strategist
Jul. 2023Results-driven marketing leader with a proven track record of optimizing brand campaigns & content. Expert in developing communication strategies, cross-functional collaboration, and leveraging market insights to drive revenue growth and operational efficiency.
CBR MediaDigital Content Executive
Jul. 2022 - Jun. 2023Hong Kong SARDigital marketing strategist skilled in executing influencer campaigns and global brand content, driving online visibility & efficiency of executional planning. Passionate about data-driven insights and delivering impactful, brand-aligned results.
Spotlight HKMarketing Lead
Aug. 2020 - Jun. 2022Hong Kong SARConsolidate omni-channel marketing data for clients and re-structuring budget allocation & bidding process. Increased paid media strategy efficiency for clients and subsequently increasing profit margins on digital marketing projects by 20% on average. Remodeled holistic project workflow by collaborating with all facets of the agency to create a unified digital workspace on notion. Reduced monthly coordination meetings in half whilst maintaining and improving core KPI's.
Spotlight HKMarketing Executive
Nov. 2019 - Jul. 2020Hong Kong SAROverhauled clients' digital marketing funnel by introducing re-marketing tactics across google ads and FB/IG ads. Increased paid media and bidding efficiency for the agency and its clients by 25% on average. Directed client onboarding process for all digital marketing and branding projects, implementing and creating onboarding framework to reduce client onboarding process and initial strategy development in half.
Spotlight Hong KongMarketing Associate
Feb. 2019 - Oct. 2019Hong KongArranged KOL's for digital marketing clients, and integrated KOL content with internal campaigns to grow campaign reach by as much as 120% Composed ad copies, and designed campaign content and design peripherals for clients content and paid media campaigns.
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