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Work Background
Head of Marketing & Products
BircomHead of Marketing & Products
Jun. 2024 - Jan. 2025Leadership across strategic business areas for premium brands. Responsible for leading and managing the Product, Marketing Communications, Ecommerce, and Customer Experience teams, overseeing a total of 20+ professionals across 4 teams. • Leadership & Team Management: Spearhead cross-functional teams to deliver optimized performance and profitability for premium brands such as Bang & Olufsen, Devialet, Focal, Hegel, KEF, Klipsch, Naim, Sennheiser, Shokz and Onkyo. • Strategic Oversight: Develop and execute strategies for Pricing, Forecasting, Budgeting, Marketing Communications, Public Relations, Online Sales, CRM, Customer Experience, and After-Sales services. • Retail & Ecommerce Excellence: Drive brand growth and customer engagement through retail marketing, in-store events, and ecommerce initiatives for all brands & Hifilife stores (websites, marketplaces) • Customer Experience & Brand Building: Implement impactful campaigns and experiences that align with business objectives, ensuring consistent brand presence across all touchpoints
European CRM Manager - Strategic Growth & Operational Excellence
CPG EuropeEuropean CRM Manager - Strategic Growth & Operational Excellence
Aug. 2023 - Jun. 2024Central EuropeResponsible for all Tremco CPG EU regions: Benelux, DACH, Eastern Europe, France, Iberia, Italy, Nordics, Turkey, and the UK. Drove System Development, Strategic Growth, and Digital Transformation across all Tremco CPG Europe regions, for leveraging Salesforce, SAP, Navision, Hubspot, PowerBI, Twilio, Enosix, and personalized systems/tools.
European CRM Manager - Digital Transformation
CPG EuropeEuropean CRM Manager - Digital Transformation
Jul. 2022 - Aug. 2023Central EuropeResponsible for all Tremco CPG EU regions: Benelux, DACH, Eastern Europe, France, Iberia, Italy, Nordics, Turkey, and the UK
European Training Lead & Turkey Region Business Product Owner
CPG EuropeEuropean Training Lead & Turkey Region Business Product Owner
Jan. 2021 - Jul. 2022Lead Salesforce and country process training initiatives for all CPG Europe countries BPOs & trainers. Taking full responsibility for onboarding training of 500+ users from a variety of departments across Europe.
Marketing Manager Turkey/Balkans/Stan/Israel
CPG EuropeMarketing Manager Turkey/Balkans/Stan/Israel
Jun. 2018 - Jul. 2022Istanbul, TurkeyResponsible for all brand marketing & marketing communication actions of CPG Turkey and 7 leading construction brand companies within the group; illbruck, Flowcrete, Nullifire, Tremco, Vandex, Dryvit, Nudura Formulated and executed impactful brand strategies, marketing programs, and business solutions, resulting in increased company exposure, customer traffic, and elevated sales numbers. Managed ATL/BTL Media Buying & tracking, ecommerce, Social Media Management, marketing strategy, and marketing communications. Implemented innovative strategies to boost long-term profitability, emphasizing Product Management, portfolio, new products, market research, and SWOT analysis.
Marketing Communications Manager
PUMA GroupMarketing Communications Manager
Mar. 2016 - May. 2018Istanbul, TurkeyResponsible for PUMA's overall Marketing strategy and plan MarComm initiatives in-line with the same for both Brand and E-commerce. Aligned marketing initiatives with PUMA's overall strategy, effectively managing PUMA Turkey's marketing budget, and overseeing partners' and distributors' digital, online, offline & e-com marketing activities. Spearheaded Celebrity endorsements & related actions, contributing significantly to the brand's visibility through media & communication efforts.
Marketing Manager
Demsa GroupMarketing Manager
Jul. 2014 - Mar. 2016Istanbul, TurkeyElevated product marketing objectives for Michael Kors Brand, implementing communication initiatives and branding strategies. Drove brand awareness and lead generation through internal and external marketing campaigns, fostering growth from concept to implementation.
Marketing Executive
The Estée Lauder Companies Inc.Marketing Executive
Aug. 2010 - Jul. 2014Istanbul, TurkeyResponsible for Estée Lader & Tom Ford Beauty. Executed marketing programs, ATL & BTL, instore, website, and e-commerce, resulting in increased company exposure, customer traffic, elevated sales numbers, and achieved revenue targets. Applied sales forecasting techniques, strategic planning, and targeted digital strategies to enhance business performance.

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