BircomHead of Marketing & Products
Jun. 2024 - Jan. 2025Leadership across strategic business areas for premium brands. Responsible for leading and managing the Product, Marketing Communications, Ecommerce, and Customer Experience teams, overseeing a total of 20+ professionals across 4 teams. • Leadership & Team Management: Spearhead cross-functional teams to deliver optimized performance and profitability for premium brands such as Bang & Olufsen, Devialet, Focal, Hegel, KEF, Klipsch, Naim, Sennheiser, Shokz and Onkyo.
• Strategic Oversight: Develop and execute strategies for Pricing, Forecasting, Budgeting, Marketing Communications, Public Relations, Online Sales, CRM, Customer Experience, and After-Sales services.
• Retail & Ecommerce Excellence: Drive brand growth and customer engagement through retail marketing, in-store events, and ecommerce initiatives for all brands & Hifilife stores (websites, marketplaces)
• Customer Experience & Brand Building: Implement impactful campaigns and experiences that align with business objectives, ensuring consistent brand presence across all touchpoints