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Work Background
ComcastDirector, Device Operations | TPX Product Experience & Readiness
May. 2016Philadelphia, PennsylvaniaLeadership Communication & Sponsorship: Served as Plan of Record (POR) Innovation GTM Lead, driving strategic planning, securing leadership buy-in, & overseeing program management to maximize ROI for Comcast, NBCU, & Sky's next-generation products & long-range planning (LRP) opportunities. Device delivery on 90+ trials & delivered over 150K total devices, generating $1B in business opportunities across three entities. Directed device delivery/reclamation operations, ensuring seamless execution through effective communication with high-level stakeholders. Established Governance: Designed and managed Covid WFH (work-from-home (WFH) and VHOB (virtual-home-office-based) protocols, ensuring compliance with legal and reporting obligations while enhancing operational efficiency for corporate testing teams and external partners. Strategic Partnership Development: Built & led cross-departmental collaborations to align product strategies with evolving market trends, optimizing customer experience. Achieved a 75% reduction in deployment timelines & a 50% improvement in workforce productivity by reducing manual workflows. Device Lifecycle Management: Spearheaded inventory control, streamlined delivery logistics, optimized reclamation processes for efficiency across multiple product lines. Directed global device operations strategy for Comcast, NBCU, and Sky, managing cross-functional teams and a $1.5M annual device implementation. Trial & Vendor Support: Directed product trials for up to 2,000 participants, leveraging analytics to optimize deployment logistics & inventory oversight. Oversaw vendor partnerships & device delivery operations to support app development & testing initiatives. Corporate Testing Environments: Managed corporate billing testing environments, ensuring seamless device support for developers, vendors, integrations, & VIP stakeholders across divisions & global entities.
pureIntegrationSenior Manager
Jan. 2013 - May. 2016Philadelphia, PennsylvaniaManaged complex program portfolios while implementing strategic initiatives, ensuring alignment with business objectives and stakeholder requirements. Coordinated cross-departmental teams to meet project milestones and goals. Consumer Services Operations (CSO) Group:
• Analyzed X1 Video and Internet CIR operational metrics, identified operations optimization opportunities to increase customer education, improve frontline agent expectation settings.
• Spearheaded X1 Day product launch initiative, aligning internal teams on customer messaging and driving comprehensive adoption strategy to increase video penetration among employee and customer base.
• Orchestrated cross-functional partnerships to revamp customer-facing materials, optimize sales scripts, and integrate educational modules across digital platforms.
• Conducted Divisional and Regional Tech Ops call listening study; managed ensuing action items to drive process improvement changes to Home Health Check initiative.
• Streamlined internet activation processes and firmware deployment capabilities while enhancing internet training/communications for field technicians.
• Partnered with Procurement/Supply Chain teams to update key customer facing documents (internal and external) to improve customer experience. Xfinity Home Business Unit:
• National Program Mgr. for the XH Customer Acquisition team with a key focus on Net-Adds and New Connect forecasting.
• Led strategic deployment of Xfinity Home security solutions across residential and commercial markets, driving substantial market penetration.
• Pioneered Direct Sales programs including Summer Sales intern and IMPACT initiatives; establishing new revenue channels and market penetration strategies.
Comcast CableSenior Project Manager
Oct. 2011 - Dec. 2012Exton, PA• Managed large scale product and service deployments with a key focus on Xfinity Home launch (providing a security solution to residential customers), Internet Essentials speed enhancements (providing higher-speed, low-cost internet service to low-income households), headend capacity improvements (providing customers more video entertainment options and faster internet speeds), All Digital Video launch and Billing System enhancements (providing improvements to internal sales teams).
• Assisted in the management of project lifecycle activities; achieving 95% success rate in deliverables.
Comcast CableMarketing Operations, Field Marketing Manager
Nov. 2008 - Oct. 2011Harrisburg, Pennsylvania AreaField Marketing Leadership
• Key member and leader of the Field Marketing Team, overseeing all facets of local marketing and operations to achieve regional, divisional, and corporate objectives, including strategic planning, budgeting, and execution of marketing initiatives.
• Developed data-driven marketing strategies and field incentive programs, leveraging competitive intelligence for informed decision-making.
• Collaborated with regional leads to effectively communicate subscriber forecast and budget goals while ensuring successful execution of supporting activities.
• Forecasted subscriber results, working closely with Regional Sales and Marketing teams to achieve targets.
• Partnered with Programming and Engineering teams to optimize programming and bandwidth delivery opportunities.
• Designed and implemented local marketing campaigns and subscriber retention programs, establishing effective communication channels across divisions.
The Patriot-NewsEvents Coordinator
Feb. 2008 - Nov. 2008Harrisburg, Pennsylvania• Orchestrated large-scale events, generating $1M+ revenue across retail and healthcare sectors while managing a $150K budget and leading 50+ volunteers.
• Designed and executed multi-channel marketing campaigns (including print, radio, TV, and outdoor media) for seven major corporate events, enhancing brand visibility.
• Optimized event operations through strategic budget management and effective volunteer coordination, driving efficiency and reducing costs.
Hershey Entertainment & ResortsMarketing Manager
Apr. 2006 - Oct. 2007Hershey, Pennsylvania• Directed marketing strategies for entertainment complex venues, achieving $20M in annual revenue through integrated campaigns and efficient management of a $500K promotional budget.
• Crafted detailed marketing plans for the Hershey Bears Hockey Club, incorporating ticket programs, promotional partnerships, and community engagement initiatives to strengthen brand presence.
• Spearheaded youth program operations and game-day activities while orchestrating cross-promotional efforts with AHL and local organizations.
Clear Channel RadioDirector of Marketing & Promotions
Oct. 1996 - Mar. 2006Harrisburg, Pennsylvania Area• Directed strategic marketing initiatives for six radio stations, managing a $100K+ budget and driving $8M in annual revenue through innovative promotional campaigns and sales team collaboration.
• Developed and executed integrated digital marketing strategies across multiple websites, expanding listener databases and enhancing audience engagement through targeted campaigns.
• Orchestrated promotional programs across radio and TV properties, supervising 20+ staff members and ensuring operational excellence.
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