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Work Background
Pax8Vendor Content Specialist
Oct. 2025Makati, National Capital Region, Philippines
Balsam BrandsSenior Product Copy Editor
Jun. 2021 - Feb. 2025o Copy Editing
o Crafted an average of 300+ error-free product descriptions across different categories annually, localized for four international markets, and used across platforms and tools
o Standardized product naming conventions across 2000+ SKUs, which amplified search engine optimization
o Partnered with International team to standardize localization processes across 4 international geographies, ensuring accuracy in translated marketing materials
o Audited and refined over 200+ product descriptions, and elevated the skill level of junior copywriters by offering direct feedback, targeted suggestions, positively impacting key product messaging and brand voice
o Conducted weekly or bi-weekly meetings with editors and writers to discuss tasks and provide feedback
o Delivered comprehensive, actionable feedback on 10-20 copywriter submissions weekly, resulting in a 50% reduction in revision cycles and accelerated content publication timelines across key product initiatives
o Consolidated cross-functional input from 10+ stakeholders across leadership, marketing, and product divisions, resulting in optimized product descriptions
o Project Management o Spearheaded the definition of product copy guidelines, including tone, voice, and style, resulting in a unified brand and improved customer experience o Supervised writers' priorities and schedules in alignment with product launch timelines, facilitating the successful launch of each season’s new products while also improving consistency of product voice
o Spearheaded workflow optimization for a team of writers, distributing workloads and adjusting schedules based on project deadlines, resulting in faster project completion rate o Served as the main point of contact for projects and mentored 3 junior team members in effective project communication and issue escalation protocols for increased team efficiency and turnaround times
Balsam International Unlimited Co., PH-ROHQCopywriter
Sep. 2016 - Jun. 2021Work Description:
· Copywriting
· Drafted engaging marketing materials, including website content and product descriptions, adhering to strict brand guidelines
· Created, updated, and localized product names, site product copy attributes, and catalog product descriptions according to the style guidelines
· Validated the technical accuracy of over 30 product descriptions weekly, covering functionality, specifications, and dimensions
· Implemented on-page optimization strategies using SEO principles, when required, to maximize reach
· Incorporated review callouts from the Leadership Team, Creative Director, Senior Copy Managers, Copy Managers, Site Managers, Merchants, Tree Sourcing Team, Localization, Print Production, eCommerce, SEO, and Marketing teams
· Achieved consistent on-time delivery for all copywriting projects, while maintaining exacting standards and seamless execution
· Competitor Research & Analysis
· Audited competitor websites and product catalogs every quarter, cataloging emerging trends in user experience and personalized marketing, and industry best practices
· Maintained a repository with latest trends and competitor insights, enabling the team to quickly access crucial data to inform strategic decisions
· Training and Development
· Drafted function-specific training documents, including process flowcharts and troubleshooting guides
· Attended continued learning programs to support knowledge building and improve team efficiency and productivity
ADP Philippines, Inc.Client Services Analyst
Apr. 2013 - Jul. 2016Work Description:
· Implemented first level support for multiple system platforms to small business clients whose knowledge level ranges from no payroll experience to payroll expertise
· Answered questions, researches and resolves issues regarding payroll, accounting, tax filing, money-movement and other related services in both an inbound and outbound call center environment
· Received and promptly resolved client inquiries on payroll, accounting, tax filing, banking, specific product feature, system and usage inquiries
· Troubleshoot application navigation issues and provides 1st level troubleshooting of PC related issues. Recognizes and directs issues requiring escalation to 2nd level technical support
· Educated clients regarding new products including; payroll features, Workers Compensation, 401K and other ADP products and services
· Scheduled and processed any special quarter/year-end adjustments; follows standard procedures for processing adjustment payrolls to ensure clients receive correct quarter/year-end reports and W-2s
· Processed Lost Account reports and ensures accuracy in the coding of hard losses
IBM Global Process SolutionsCustomer Care Professional
May. 2010 - Feb. 2013Work Description:
· Provided support in handling a team of 15 agents as Floor Support Specialist Apprentice in case Supervisor is not available
· Ensured customer satisfaction by doing follow-up on customer inquiries and issues not immediately resolved as part of the site's internal Callback/Escalations Team
· Facilitated onboarding for new customer care specialists through personalized mentorship by doing side-by-side live call listening, providing real-time support and taking escalated calls
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