Scripps CollegeMarketing Coordinator
Sep. 2021Claremont, CA Collaborate with multiple departments to develop and maintain Tableau dashboards for Marketing and
Communications, Public Events, IDEA, and the VP of ERIA Board of Trustee quarterly reports; make
recommendations for chart visualization and storytelling. Successfully migrated website from Universal Analytics to GA4 and created customized reports in Looker
Studio. Manage GA4 reports for Marketing and Communications, Public Events, Admission, Alumnae, Families,
and Giving websites; make recommendations for engagement and SEO as needed. Planned and implemented the restructuring and maintenance of Marketing and Communications and
Public Events data, including sales for the official store, to best integrate with Tableau. Developed and implemented data collection, tracking, and maintenance processes.