Brand Strategy Consultant | Author | Global Keynote Speaker@Sol Marketing
Verified
Deb Gabor | Brand Strategy Consultant | Creator of the Irrational Loyalty® Methodology
I help companies build irresistible brands that people wouldn’t dream of choosing a competitor over. As the creator of the Irrational Loyalty methodology, I’ve spent over 30 years in brand strategy, helping startups, mid-market companies, and Fortune 500 giants achieve category dominance.
🔹 What I Do:
I guide companies to develop brand positioning strategies that don’t just differentiate—they create movements. My work ensures that customers see your brand as an extension of their identity, forging unshakable loyalty and driving sustainable growth.
🔹 Who I Work With:
Founders & CEOs looking to position their brand as the market leader
VC-backed startups preparing for scale or exit
Established businesses needing a brand refresh to drive new growth
Marketing & leadership teams who want a clear, actionable brand strategy
🔹 Why Work With Me?
Creator of the Irrational Loyalty Index methodology—a proven framework for making brands indispensable
Author of three books on branding:
📖 Branding is Sex – The blueprint for creating irrationally loyal customers
📖 Irrational Loyalty – How legendary brands make themselves a part of their customers’ lives
📖 Person-Ality – The authority-building playbook for leaders
Featured in Adweek, Inc., Forbes, NPR, Fast Company, and more
Worked with brands like Dell, Microsoft, The Associated Press, and dozens of high-growth startups
Known for making brand strategy simple, actionable, and revenue-generating.More...
Amanda Diaz Zazueta
Marketing Specialist@Growth Institute
Verified
MA in Media and Communication Management
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