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Work Background
Weldon, Williams & Lick, IncManager of Marketing Innovation & Ideas, Product Development
Jun. 2023 - Jan. 2025Fort Smith, Arkansas, United States- Developed and executed strategic marketing initiatives for new products and experiential events, aligning with company goals
- Led event marketing and experiential gifting strategies, increasing client retention and engagement
- Managed the customer experience lifecycle, ensuring seamless product development and brand perception
- Researched and implemented emerging industry trends to enhance innovation in marketing and event strategies
EmeraldMarketing Manager for Digital Dealer Conference & Expo
Aug. 2021 - Jun. 2023Remote- Led data-driven, multichannel marketing campaigns to maximize ROI, resulting in a 12% increase in registrations and a 36% boost in revenue for the 2022 Digital Dealer Fall Conference
- Managed a $300K+ marketing budget, optimizing ad spend, event promotions, and digital campaigns
- Spearheaded onsite marketing activations, sponsorship fulfillment, and mobile app integrations
- Designed email marketing journeys, PPC strategies, and social media campaigns, improving engagement and conversion rates
Smiling Heart Photography, The Strategic Sports Group & Modern GrindDigital Marketing and Communications Consulant
Nov. 2016- Designs SEO-driven content strategies, manages paid advertising, and develops brand positioning
- Crafts and executes digital marketing strategies, increasing Modern Grind’s online presence by 400% and achieving a #1 Google ranking in four months
- Launches targeted digital campaigns, resulting in a 41% sales increase for a specialty product launch
Independence UniversitySales/Admissions Consultant
Aug. 2016 - Aug. 2021Remote- A remote position that fulfilled the desire to travel, resulting in over 30 new countries experienced
- Project management and excellent customer service enhanced while orchestrating the enrollment process
100 Club of ArizonaDirector of Marketing and Events
Dec. 2015 - Jun. 2016Phoenix, Arizona AreaLargest non-profit in Arizona that raises funds for public safety members - Increased brand awareness by 40% and boosted fundraising event revenue by 25% through strategic marketing initiatives
- Managed 10–15 fundraising events per month, optimizing logistics, sponsorship activations, and donor engagement
- Strengthened relationships with the Board of Directors, corporate sponsors, and key stakeholders, increasing donor contributions by 20%
English Language TeacherEnglish Language Teacher in Barcelona, Spain (Professora de Ingles)
Jan. 2014 - Sep. 2015Barcelona, Spain- Public speaking skills enriched by engaging classes, probing participation and expanding minds, including self, to relate words and phrases to students whose first language was not English
- Cultivated strong relationships with business students to meet their learning expectations - Taught and learned methods to reach students' individual learning needs; including beginner to advanced students, in-company group classes, private classes with business executives, test preparation, children's classes and summer camps
- Certificate in TESOL, INTESOL SPAIN, Barcelona (February, 2014)
Phoenix Women's Sports AssociationBoard of Directors
Oct. 2011 - Dec. 2013Phoenix, AZThe Phoenix Women’s Sports Association reaches out to underserved girls and women, helping them improve their lives through participation in sports. We believe sports fuel power, and powerful girls and women create success for themselves and their communities. - Co-chaired PWSA’s signature event, the 2013 ‘Power to Inspire’ Fundraiser, which hosted around 200 guests and raised over $20,000
- Served on the marketing committee to manage the PWSA newsletter, website management, social media strategy and marketing collateral
Phoenix RacewayMarketing Communications Manager
May. 2011 - Jan. 2014Avondale, AZNASCAR Track of ISC
- Developed and executed email marketing campaigns and digital promotions, increasing ticket sales and event engagement
- Managed website content, landing pages, and fan engagement initiatives, driving online traffic and conversions
- Led event logistics and season ticket holder experiences, enhancing customer satisfaction
Arizona DiamondbacksCoordinator, Outreach and Development
Dec. 2004 - Mar. 2011Phoenix, Arizona Area- Scheduled, designed, and executed marketing campaigns for 100+ youth camps and events annually, increasing participation and sponsorship revenue
- Oversaw sponsorship fulfillment, ensuring ROI and strengthening corporate partnerships
Phoenix SunsAccount Experience Specialist
Dec. 2004 - Dec. 2005Phoenix, Arizona Area- Delivered superb customer service and built lasting relationships with season ticket holders
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