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Work Background
West MonroeMarketing Strategy Advisor
Jan. 2024Los Angeles, California, United StatesWorking with the West Monroe consulting team to deliver advisory services for marketing strategy.
Kontrol MediaChief Marketing Officer (CMO)
Jan. 2022Los Angeles, California, United StatesKontrol Media is a consulting firm that focuses on business and marketing strategy combined with the operational services to execute on the go-to-market plan. Kontrol Media provides fractional CMO & Strategic Marketing Services to help clients identify growth opportunities while maintaining operating margins.
Clients are across industries including gaming, consumer services, ecommerce, B2B SaaS, Martech, fintech, retail, and renewable energy.
Client are mid-market growth companies, typically either owned by private equity or are publicly traded.
GootenChief Marketing Officer (CMO)
Apr. 2020 - Dec. 2021Los Angeles, California, United StatesAs CMO, I ran all facets of marketing for Gooten - with a focus on brand building, customer acquisition through performance marketing, and content marketing programs to drive engagement and retention.
Enjoyed building a new marketing team to tackle the company's growth goals.
Key projects included a complete website redesign/rebuild, new branding and messaging, execution of a paid media strategy to generate high quality MQLs/SQLs into the sales team, implemented a loyalty program for our customer base, and developed a co-marketing program with our top tier customers.
We implemented a new martech stack leveraging Hubspot to feed into a new market data dashboard to track and react to key metrics and KPIs for the business.
Wrench, Inc.Chief Marketing Officer (CMO)
Oct. 2019 - Apr. 2020Greater Seattle AreaAs CMO, I was responsible for building out the Wrench brand through visual, physical and messaging programs in order to deliver on all consumer customer acquisition goals. Key projects included Implemented a new martech stack to connect data from our website with our CRM and call center, developed dynamic landing pages based on geo targets, implemented an aggressive AB testing program to optimize conversions, and developed new creative campaigns for consumer outreach.
Additionally performed a full vendor review and brought in new teams to help execute.
Provided B2B marketing campaigns to drive the fleet business, including expo/conference event management, booth design, and logistics.
Created a brand scheme and design for all Wrench authorized vehicles.
Jumpshot IncSr Director
Mar. 2018 - Sep. 2019San Francisco Bay AreaJumpshot provides click-stream data through structured feeds or through an Insights dashboard to help brands, retailers, and agencies have access to the ecommerce transaction data to help fuel their growth strategies. Jumpshot also runs a publisher program to help show attribution for digital advertising effectiveness with out the need for any site-level integration. Jumpshot services the media industry with viewership data across major OTT services including Netflix, Hulu and Amazon Prime Video.
Envestnet | YodleeHead of Strategy and GTM, Data & Analytics
Jun. 2015 - Mar. 2018Redwood City, CaliforniaMy focus was on helping to build and grow the Yodlee Data & Analytics business as well as looking at new markets including Healthcare Data. The main challenge that I was working to solve was how to leverage different data sets to show path to purchase. I worked with retailers, restaurants chains, market research firms, financial services firms, media companies across radio, TV, motion pictures, and digital publishers, ad agencies and ad tech companies. In healthcare, I worked across the whole ecosystem of providers, hospitals, payers, digital health business and the US government.
Experian Consumer ServicesVP, Strategy & Corporate Development
Aug. 2010 - May. 2014Costa Mesa, CAMr. Kapczynski served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian, FreeCreditReport.com, and ProtectMyID. Through executing on M&A transactions and Consumer Business strategy, Mr. Kapczynski helped to facilitate Experian’s under-lying growth and profitability.
AtigeoVP, Advertising Solutions
Jun. 2008 - Sep. 2010Santa Monica, CAAtigeo provides xPatterns as a predictive analytics engine used in personalization solutions. I was responsible for creating myPageo browser widgets and AdEvolve dynamic creative advertising solutions.
EyeWonderVP & GM, In-Stream Solutions
May. 2007 - May. 2008Los Angeles, CAResponsible for all aspects of building the EyeWonder In-Stream rich-media advertising business.
MESoft IncCEO and Founder
Aug. 2002 - Mar. 2007Burbank, CAMESoft provides the first IT-Style data management for the production and distribution of media.
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