Envestnet | YodleeHead of Strategy and GTM, Data & Analytics
Jun. 2015 - Feb. 2018Redwood City, CaliforniaMy focus was on helping to build and grow the Yodlee Data & Analytics business as well as looking at new markets including Healthcare Data. The main challenge that I was working to solve was how to leverage different data sets to show path to purchase. I worked with retailers, restaurants chains, market research firms, financial services firms, media companies across radio, TV, motion pictures, and digital publishers, ad agencies and ad tech companies. In healthcare, I worked across the whole ecosystem of providers, hospitals, payers, digital health business and the US government.