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Work Background
Interos IncDirector of Product Management
Apr. 2020 - Nov. 2024Arlington, VirginiaAs Director of Product at Interos, I led the development and execution of cutting-edge products that leveraged AI-driven insights to enhance global supply chain visibility and decision-making. My role involved synthesizing diverse customer needs and complex business requirements into a cohesive product strategy, driving transformative user experiences across public and private sectors. I worked closely with engineering, design, and commercial GTM teams to develop product roadmaps, manage product launches, and ensure alignment with market trends and customer expectations. My focus was on delivering tailored intelligence that empowered users to effectively manage and govern their multi-tier supply chain networks.
Leading Private Equity FirmStartup Ecosystem & Product Executive
Feb. 2010 - Mar. 2020New York, New York, United StatesWorking with a leading global equity firm, provide visionary CEOs and entrepreneurs with the knowledge, tools and contacts to make their ideas a reality or transform them for success. From angel funding to fast software prototyping to viral marketing campaigns to Agile implementations, I incubate cutting-edge ideas, taking them to revenue or meeting aggressive valuation expectations. ► NowSecure (2019) Dedicated for 12+ months as head of Product, hired and managed a small but intelligent product and design team to consolidate a large and bifurcated set of mobile application testing services and products into a single SaaS product line, then led all product and engineering efforts to markedly improve the automation of penetration testing on mobile applications, focusing on configuration, SDLC integration and reporting. Company on track for target valuation in the next 18 months. ► Vbrick (2018) Dedicated for 1 year, managed the complete overhaul of the marketing and sales channel strategy focusing on website redesign, product market repositioning from B2B-tech heavy to consumer like simple, improved relationships with Gartner and Forrester and implemented a successful digital marketing strategy 3X’ing pipeline and opportunity counts, 4X’ing form fills and reducing bounce rates to less than 8%. Successfully cultivated relationships with potential buyers and contributed to valuation process. ► hCentive: (2014-2017) Dedicated for 3 years, led overhaul of flagship product to reach market parity, launched 2 additional products to fill revenue gap and utilized Marketo to support an integrated B2B multi-channel marketing and communications strategy, resulting in revenue growth from $8M to $20M in 3 years, market share from 20% to 40% and client count from 8 to 15. Additional incubations available on request
Network SolutionsDirector of Product Management
Oct. 2005 - Feb. 2010Herndon, VAEffectively served as General Manager and led teams between 6-100 for design, launch, and marketing of three SaaS product lines: Web Professional, Web Sites, and eCommerce products, each of which judged best in class. Determined market-share goals and generated revenue forecasts using primary and secondary research as the basis for product discussions, leading multidisciplinary teams to achieve common corporate goals. Had full P&L responsibility for the business unit. ►Owned the process of creating a product roadmap for the company during a period of rapid revenue growth amid a drastic reduction in force, launching first set of products in their class. Transitioned from Waterfall to Agile for all operations and product development including sprint teams, training in Scrum and Agile techniques, handling all Scrum Master duties including agile facilitation, reporting, and coaching, Stand Ups, Backlog grooming, retrospectives, SDLC, deploying with Clarity, Team track and Knowledge-Link internal systems. ►Developed new business units generating more than $60M in annual sales, achieving year-over-year increases of approximately 60% annually between 2005 and 2007. ►Received the 2009 Best Portal Award for LinkTogether (http://www.webaward.org/winner.asp?eid=13040), the first social collaboration of its kind which matched small businesses with stateside and overseas developers to complete projects. Included an automated requirements builder that enabled novice small business owners to create a technical needs assessment for developers based on a simple questionnaire. ►Drove effort to outsource 40% of all product fulfillment operations from stateside to teams in Argentina and India.
Time Warner - AOLDirector of Market Strategy
Mar. 2000 - Oct. 2005Dulles, VAPromoted to manage long-term strategy, investment and resource planning, and key operational functions including Product Development, Product Management and Finance Planning & Analysis. Worked with a select team to merge all commerce areas into a single cohesive department with a single P&L, shared marketing and analytics team and overseas development. Improved organizational efficiency, developing smarter resource application, reducing monthly operating expenses by 60%. Introduced a formal "idea to PRD" BPO program to improve internal communications and product development, improving customer satisfaction by 72% YOY. ►Proactively offered strategic counsel and perspectives to senior internal groups. Led development of strategic marketing plans, relationship marketing initiatives and programs. ►Directed strategy team of six highly educated, talented professionals managing and setting direction for four Commerce departments, including AOL Travel, Careers, Real Estate, and Autos, with a combined gross revenue of $180 million. ►Developed and actively promoted long-term vision for business needs of each department. ►Oversaw performance to achieve department revenue and profit targets. Assisted department leads in planning and budgeting interactive spending. ►Built capability across client team and set performance objectives and development plans for direct reports.
CareerbuilderProduct Manager
Oct. 1998 - Mar. 2000Was lucky to be one of the original members of this incredibly successful startup in the competitive 90s job board space. As an early hire, wore many hats, managing the creation, organization, pricing, sales and implementation of the original sole product: “Post a Job” as well as all advertising appearing on CareerBuilder Network of over 30 different sites including careerbuilder.com, MSN, Bloomberg, NBC, Business Week, and USA Today. ►Developed content for all websites, landing pages, e-newsletters, broadcast e-mails, and press releases. ►Designed marketing collateral including brochures, flyers, and banner ads with Adobe Creative Suite. ►Established, analyzed, and publicized reports on performance metrics, annual budgets, and industry research ►Supervised projects and relationships across departments including product development, public relations, web development, sales, operations, and trade partnerships, namely DoubleClick Ad Delivery, USA Today career posting functionality and MetaSearch results efforts. ►Designed, implemented, and evaluated training, educational, and collateral materials for providers of CareerBuilder services. Led strategic planning for development of further applications and adaptations for clients.
Creative Artists AgencyFreelance Screenwriter and Editor
Sep. 1998 - Mar. 2020Greater Los Angeles AreaAs an amateur screenwriter with a passion for storytelling, I occasionally freelance by editing scripts, crafting character profiles, adding comic relief to existing projects, writing rom-com dialogue, and whiteboarding innovative movie ideas, bringing creative visions to life with a unique blend of startup, product management experience, humor and heart.
TMP WorldwideSenior Media Planner & Buyer
Jun. 1996 - Oct. 1998McLean, VA► Responsible for digital planning and implementation duties on government and B2B accounts. ► Participated in media analysis and strategy development. Harnessed agencies tools (ComScore, Nielsen, SRDS,) to verify audiences, assesses target demos, and strategize with client to create efficient media plan ► Conceptualize, project manage and oversee the development of online media creative to run in conjunction with recommended media plans ► On-going development innovative and creative ideas to meet client needs, solve issues, and drive the business strategy. ► Coordination of “Request For Proposal” development, implementation of all media buys, budget management and reconciliation, media performance tracking and report development. ►Acting as the agency's evangelist for online media, designed Internet Advertising Tutorials taught jointly with clients for fee-based seminars and classes at Internet World 96-97, IQPC, and independent seminars.
Internex CommunicationsFounder
Jun. 1993 - Jun. 1996►Before finishing my degree, founded Internet startup service provider specializing in small business Web hosting and advertisements, Web site creation, and Internet marketing and advertising consultation.
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