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Work Background
Main Event DigitalSr. Digital Marketing Project Manager, eCommerce
May. 2023 - Oct. 2024Chicago, ILProvided leadership and strategic oversight to marketing project teams, fostering trusted client relationships and delivering results-driven campaigns. Managed all aspects of project execution, including scope, budgets, timelines, and risks, while advising clients on impactful marketing strategies.
Haley MarketingDigital Marketing Manager
Aug. 2022 - Mar. 2024Buffalo, NYLead a team of four digital marketing professionals to strategize, implement, and optimize client-focused marketing programs.
The ISA GroupDirector of Marketing
Apr. 2021 - May. 2022Los Angeles, CASupported the execution of integrated marketing campaigns from concept to launch by managing timelines, creating collateral, and coordinating workflows. Conducted competitive analyses, ensured projects remained on brief and on schedule, and assisted in the development and execution of launch strategies across digital, social, and traditional platforms.
Lamplighter HockeyOwner/Founder
May. 2009Warroad, MNDeveloped and launched the Lamplighter Hockey brand, including camps, training tools, and patented products, by building a website, managing email and social media marketing, creating ad campaigns, and negotiating partnerships. Collaborated with institutions like the Northwest Minnesota Foundation and the University of Minnesota on innovation initiatives and product development, while driving sales through retailer outreach across North America. Hosted The New York Times and NBC Nightly News on separate occasions in 2017 and was featured in both!
Streiff Sporting GoodsSales Marketing Positions
May. 2008 - Dec. 2018Warroad, MNLed multi-channel marketing initiatives, including print, web, catalog, and direct campaigns, driving sales growth and enhancing brand visibility. Spearheaded market research to identify unmet customer needs, optimized product catalog design for clarity, managed e-commerce operations and marketing communications, as well as trade show marketing efforts.
MarvinSpecial Projects Manager
Sep. 2004 - May. 2008Warroad, MNTranslated broad directives into actionable plans, collaborating closely with the Company President on cross-location initiatives. Provided comprehensive support for meeting and event preparation, ensuring seamless coordination and execution.
MarvinTours and Training Specialist
Nov. 2003 - Sep. 2004Warroad, MNEducated and trained homebuilding and commercial construction professionals on the features and benefits of Marvin and Integrity product lines, equipping them with the knowledge to make informed product decisions and enhance project outcomes.
MarvinTrade Show Coordinator
Jan. 2000 - Nov. 2003Eagan, MNCoordinated all aspects of trade show efforts, providing comprehensive support for local, regional, and national events to ensure successful representation for dealers, distributors, and corporate teams.
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