Chris Kluis - Fractional Executive, Kilofeet

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Network Power<100 people

Roles

🔥100%

Startup Founder

👍100%

Sales & BizDev

Geos

🇺🇸100%

United States

Work Background

Magic Button LabsFractional Executive

Jul. 2022Palm Harbor, Florida, United States · RemoteFractional Executive serving some of Magic Button Labs customers in product, strategy, & operations.

Kilofeet, LLCFounder & CEO of Kilofeet, LLC - We Help Business Owners Evolve & Escape The Competition

Apr. 2022Palm Harbor, Florida, United States · Hybrid➤WHAT WE DO Helping Coaches, Consultants, Agency Owners, & SAAS Companies Scale Their Pre-Existing Accounts While GUARANTEEING Up To $100,000 In New Top Line Revenue ➤HOW WE DO IT Our account scaling formula is designed to increase your topline revenue by reducing churn and increasing profit margins. Our proprietary system hones in on your specific clients who are ready to scale. Rather than using a shotgun approach, and spending thousands of dollars to consistently acquire new logo revenue… You can scale your top line by using laser-like focus to target your existing clients’ greatest problems, to scale the overall valuation of your company for pennies on the dollar ➤WHAT MAKES US DIFFERENT Well, you’ve probably been ‘pitched’ by countless “Product Marketers”… But what’s the promise? They’re simply "guessing" on what the solution 'might be'. We’ve been able to identify a proven & now proprietary solution. Because we’ve identified an exact solution, you can now use it to consistently scale your pre-existing accounts on demand and with predictability. In a world that's becoming increasingly technologically advanced, we're staying true to the basics and focusing more so on how the business operates than we are on the next shiny object. This simple yet results-oriented approach is the secret to our success. Too many Coaches, Consultants, Agency Owners, & SAAS Companies are neglecting to focus on creating what they actually need... A simple format to reduce churn and increase margin. Yet, without a crystal clear path on how to do so, the dream you have of generating multiple 6-figure or multiple 7-figure accounts becomes very questionable. Do you want a RUTHLESS competitive advantage, or to simply become extinct due to your inability to adapt to this already changed environment? Kilofeet.com Kilofeet.com Kilofeet.com

Yes.FitChief Product Officer

Feb. 2021 - Mar. 2022Product • Initiated the transformation to a platform • Designed solution for marketing to gain advanced control over product recommendations • Spend per customer increased by 186% over last year • Lifetime value per customer up 183% over last year • Led initiative to instrument the application for deeper understanding • Added metrics & visualizations deeply into the administrative side to inform decision making Operations • Participated in layoff process due to Apple Privacy changes impact on advertising effectiveness & internal cost structure • Reformed the team post layoffs

Yes.FitBoard Of Directors

Jun. 2020 - Jan. 2022Ranked on the 2020 Inc 5000 list.

TranscendentSVP Strategy & Product

Mar. 2020 - Jan. 2021Transcendent Corporation name changed after PE-acquisition. Strategy • Responsible for strategy, market, competitor, & acquisition identification/assessment • Directly engaged with Line-of-Business heads Product • Responsible for UX Team, Reporting & BI Team • Designed next generation of our platform (dynamically rendered web/native components from singular API for web, iOS, & Android) • Influenced the Web, Mobile, & SQL teams • Developed the product scoring & prioritization process Operations • Contract negotiation for both vendor & customer contracts • Managed the Marketing team • Part of Client’s executive escalation path

TranscendentVP Strategy & Business Development

Jan. 2014 - Mar. 2020Dunedin, FlMintek Mobile Data Solutions name changed after a brand consolidation. Strategy • Develop & manage the Strategic Plan • Part of Executive Management team providing information to PE firm during due diligence & purchase Product • Mentor Product Owners & high growth potential employees • Shadowed customers during day-to-day operations to look for potential new solutions & improvements • Designed new functionality in collaboration with the UX team Sales & Marketing • Managed Marketing team • Presentation development • Speaker at professional conferences • Identify new market & product opportunities • Redesigned the Sales compensation structure Operations • Responsible for Support, Training, & Implementation Departments, managing 18 colleagues • Managed 6 month transition of the support team; during the transition reduced MTTR by 75% • Internal process development champion • Reorganized the Sales Team structure & created a career path with clear milestones • Contract negotiation (eg: 4% recurring price increase on-top of adding 10% on multi-million contract) • Created Managed Services Department: sold, implemented, & managed; causing 10% increase in ARR

TranscendentDirector of Marketing

Mar. 2008 - Jan. 2014Dunedin, FlStrategy • Set 2013 goal within 2 months of employment (5-year plan & roadmap); company achieved goals • Reduced hardware sales (>25% to <5%) increasing overall margin • Transformed the structure of the company (from 40% subscription to 80%+ subscription) • Subscription revenue is now higher than previous total company revenue • Responsible for determining pricing for new products • Responsible for competitor pricing research Sales & Marketing • Redesigned website for inbound marketing • 100x increase in organic traffic • 30x increase in conversions • Organic keyword ranking for 100s of keyword combinations in 5 primary industries • Helped develop new commission structure • Develop marketing/sales presentations • Assist sales on presentations, demos, and sales calls • Led review of CRM solutions • Led integration of solution with existing software and processes Operations • Contract negotiations (eg: negotiated a 90%, $400K, reduction from list pricing) • Recruit technical talent & attend local development meetings Product • Designed portions of the 4.0 version of flagship product; $500K subscription lift within 3 months

p2K Consulting, LLCManaging Partner

Jul. 2007 - Dec. 2008Tampa/St. Petersburg, Florida Area• Lead Consultant • Landed Mintek Mobile Data Solutions as a repeat client; which led to employment • Resource (pro bono) to the Head of Business Development at Wikipedia

Cardiac Surgical AssociatesDirector of Business Development

Oct. 2006 - Aug. 2007Clearwater, Fl• Developed business plans for subsidiary companies

Cardiac Surgical AssociatesVascular Division Manager

Jan. 2005 - Aug. 2007Clearwater, Fl• Merged a Vascular Practice into the primary Cardiovascular practice • Opened a Vascular Screening Lab: 4 months to cash-flow positive • Opened a Cosmetic Surgery Practice: 4 months to cash-flow positive

Cardiac Surgical AssociatesOffice Manager

Jul. 2004 - Oct. 2006Clearwater, Fl• Hire, fire, & manage 12 employees • Presentation development for surgeons • Statistical analysis of surgeries & outcomes