Indeed.comB2B Social Media Lead
Jul. 2021 - May. 2024- Developed and executed social media strategies to drive B2B engagement, brand awareness, and lead generation. Conducted comprehensive social media audits to identify areas of improvement and developed data-driven recommendations to optimize B2B social media campaigns.
- Managed and grew B2B social media accounts on multiple platforms, including LinkedIn, Twitter, Facebook and Instagram. Curated compelling content, including blog posts, articles, and visuals, aligning with B2B audience interests and industry trends.
- Collaborated with cross-functional teams, including brand, marketing, sales and product to align social media efforts with broader business objectives, ensuring consistent brand messaging and maximizing campaign effectiveness.
- Implemented and optimized paid social media campaigns, including sponsored posts and targeted ads.
- Monitored social media analytics and generated regular performance reports, analyzing key metrics, such as impressions, reach, engagement, and conversions, to measure campaign effectiveness and identify areas for improvement.
- Managed and nurtured relationships with B2B influencers and industry partners, collaborating on co-marketing initiatives and driving brand advocacy.