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Work Background
IndeedSenior Program Lead, Social Media
Oct. 2024
IndeedGlobal Social Media Program Lead
Apr. 2024 - Mar. 2025
Indeed.comB2B Social Media Lead
Jul. 2021 - May. 2024- Developed and executed social media strategies to drive B2B engagement, brand awareness, and lead generation. Conducted comprehensive social media audits to identify areas of improvement and developed data-driven recommendations to optimize B2B social media campaigns.
- Managed and grew B2B social media accounts on multiple platforms, including LinkedIn, Twitter, Facebook and Instagram. Curated compelling content, including blog posts, articles, and visuals, aligning with B2B audience interests and industry trends.
- Collaborated with cross-functional teams, including brand, marketing, sales and product to align social media efforts with broader business objectives, ensuring consistent brand messaging and maximizing campaign effectiveness.
- Implemented and optimized paid social media campaigns, including sponsored posts and targeted ads.
- Monitored social media analytics and generated regular performance reports, analyzing key metrics, such as impressions, reach, engagement, and conversions, to measure campaign effectiveness and identify areas for improvement.
- Managed and nurtured relationships with B2B influencers and industry partners, collaborating on co-marketing initiatives and driving brand advocacy.
Noblemen WinesCo-Owner & CMO
Jan. 2021 - Mar. 2025- Co-founded and established Noblemen Wines, and successfully launched the brand and helped build a loyal customer base.
- Led the development of the company's vision, mission, and strategic direction.
- Provided strategic guidance and support, facilitated decision-making and ensured alignment with organizational goals and objectives.
- Developed and executed digital marketing campaigns, including social media and email marketing.
Trig CollectiveDirector of Communications
Apr. 2019 - Aug. 2021Saint Helena, CA- Lead the social and digital media efforts for Trig Collective's client roster.
- Develop communication strategies that share a cohesive storyline across social and digital channels and drive brand awareness, exposure and relevancy.
- Write copy and produce content for social media, brand newsletters, digital marketing campaigns, website, tasting room collateral, etc.
- Assist in creating brand messaging and guidelines for Trig's client roster, and ensure that brand standards and voice are met in all communication materials.
- Direct and collaborate with the brand's photographer/videographer to capture content for social, digital and other various outlets.
- Create social media advertising campaigns with specific targeting of audiences.
- Build relationships with potential new media outlets, writers and social media influencers and identify potential story pitches.
AvanadeSenior Communications Consultant
Jun. 2018 - Jan. 2019- Editorial lead for weekly all-employee email newsletter.
- Curated the latest top five stories from around the company, draft copy, customize the header graphic
and build out content in the newsletters digital template.
- Managed the intranet homepage and select the content that lives on the landing page week to week.
Used SharePoint to build and create sites for stories, press releases and other company news.
- Assisted with metrics and reporting for the Internal Corporate Communications team.
- Drove employee engagement programs and projects. Promoted CEO video series, implemented
employee trivia quiz and helped organize quarterly all-employee webcasts.
- Provided council and developed strategies on special projects.
Mission North Senior Associate
Jul. 2017 - Mar. 2018San Francisco Bay Area- Drive public relations efforts for multiple tech clients including Illumio, ThoughtSpot, SnapLogic, Google Cloud Platform, and Google Maps Platform
- Conceive communications strategy and manage execution of client announcements, including product launches, partnerships and customer wins. This encompasses drafting pitches, press releases, speaking abstracts, awards submissions and strategic plans, as well as conceptualizing and driving proactive campaigns.
- Manage social media programs for clients, which involved drafting content, developing campaigns, and maximize tools such as Hootsuite, TrendKite, and Sysomos to oversee the social ecosystem.
- Manage executive and company visibility programs, such as speaking and awards programs that secure recognition for product and work environment - Coach junior staff on core tenets of effective media relations, guide junior staff in accurate metrics tracking and reporting, and serve as quality control/final review for owned programs
AT&TSenior Social + Digital Media Manager
May. 2015 - Jun. 2017Dallas, TX- Lead the strategy, planning, and execution of social and digital media initiatives for AT&T Corporate Communications. Specifically focused on AT&T’s Technology and Network Operations, Advanced Business Solutions, Small Business Solutions, and AT&T Executive Communications. Frequently collaborated with additional business units including AT&T Brand and AT&T’s Entertainment Group.
- Manage and provide strategic guidance and direction to creative team with the goal of creating captivating content across AT&T’s social media ecosystem. - Grew social engagements on AT&T Business LinkedIn channel by 98%; AT&T Innovation LinkedIn channel by 170%; AT&T Small Business Facebook page by 526%; @ATTBusiness Twitter handle by 134%; and @ATTSmallBiz Twitter handle by 74%.
- Successfully rebranded and launched the @ATTShape Twitter handle to tell AT&T’s innovation story with the goal to change the public perception of AT&T from a mobility company to a cutting-edge technology organization. Since inception have increased page views by 477%. - Manage and execute Tier 1 business events or activities (e.g. Mobile World Congress in Barcelona, Spain; South By Southwest in Austin, TX; AT&T Shape Expo in San Francisco, CA; Small Business Expo’s across the United States) with leadership and own budget/funding conversations with key stakeholders.
- Developed overarching strategy and tactics for AT&T C-level executives’ presence on social media, specifically LinkedIn.
- Assist with content strategy optimization and provide counsel on opportunities for improvement. - Ensure the health of intra- and inter-team relationships among business content stakeholders. Manage and resolve high-level issues and escalations to ensure goals are being tracked against and met.
AT&TDigital + Internal Communications Manager
May. 2013 - Apr. 2015Dallas, TX- Manage the publication of AT&T news releases and top story pages, as well as develop original creative content for the award-winning AT&T Newsroom.
- Develop, create, and produce digital graphics shared on AT&T social channels, throughout AT&T buildings as digital signage, and on the award-winning AT&T Newsroom.
- Writer for Business Solutions focused content for AT&T's internal news website, AT&T Insider; tell compelling employee stories, highlight successes with business customers, and offer perspective on strategic announcements.
- Field producer for videos that are used internally and are featured externally on AT&T's YouTube channel as well as on the award-winning AT&T Newsroom.
- Associate Producer for an internal Business Solutions newscast, which involves script writing, editing, and a self-produced on-camera segment.
- Skilled in many social media outlets including Twitter, Facebook, Instagram, LinkedIn, and Tumblr. Advanced skills in Photoshop CS6.
AT&TExternal Affairs Manager
Aug. 2011 - Apr. 2013San Antonio, Texas Area- Managed, processed, tracked, and facilitated AT&T contributions, local sponsorships, and corporate membership expenditures, as well as general administrative duties including office manager, filing expense reports and Texas Ethics Commission reports.
- Managed special projects including planning and on-site management of logistics at high profile events.
- Represented AT&T by attending community events and managed relationships with elected officials, executives, and community stakeholders.
AT&TMarketing Manager
May. 2007 - Aug. 2007San Antonio, Texas Area• Planned and executed various target marketing events to help launch AT&T’s new video service, U-Verse, in the San Antonio, Texas market. • Coordinated with and updated AT&T retail store management with all product-marketing materials, sales results, and planned product launch campaign events.
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