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Work Background
OgilvySenior Social Operations Manager
Jul. 2022Philippines
OgilvySocial Operations Manager
Sep. 2019 - Jul. 2022Philippines• Managing a team of office-based and contractual content managers, response managers, project/shift managers, and social analysts to ensure effective and on-time delivery of relevant tasks including but not limited to content development, owned/earned media monitoring, social media listening, issue tracking/flagging tagging, response spiel creation, response management, chatbot implementation, and regular report development. • Steering day-to-day process improvements to align with platform trends, emerging technologies, and available talent pool. • Producing social media playbooks and other relevant reference materials that will streamline standard protocols and ensure efficient service delivery. This includes standard operational procedures, issue monitoring protocols, community guidelines, and response spiels. • Supporting the business development team in terms of client presentations, project scoping, team structure assessment, KPI setting, and manpower requirements. • Consistent implementation of quality assurance measures including but not limited to content calendar quality, adherence to specific turnaround time, thorough monitoring, accurate case handling, quality of humanized responses, and proactive escalation/follow up of issues.
ID8 Integrated Digital AgencySocial Media Manager
Mar. 2015 - Aug. 2019Makati• Created and implemented social media plans and strategies for various brands
• Handled social media content and management for various brands
• Monitored brand performance and community engagement, regularly presents reports with insights
• Manages and traffics team of social media associates for content creation and page management
• Wrote editorial content and created social media content for ID8 Inc.’s in-house publishing sites: 8List.ph and WindowSeat.ph
• Weekly editorial column for 8List.ph: Week in Weird
Di9it/DM9JaymeSyfuSocial Media Manager
Aug. 2014 - Mar. 2015Makati- Tasked to create and handle social media strategies for various brands.
- Creates and executes relevant and compelling social media content for brands' social media pages to promote growth and engagement.
- Handles brand page engagement and monthly reports
- Monitors, listens, and communicates with brand's social media community
PinoyExchange.comContent Operations Manager
Apr. 2012 - Jul. 2014• Tasked to look for relevant and compelling content within PinoyExchange and package accordingly within the site. • Created and edited compelling and relevant content ranging from reviews, features, press releases and web content to engage current members and attract new members and influencers. • Introduced and launched new features on PinoyExchange
• Managed PinoyExchange contributor pool and content operations
PinoyExchangeContent Operations Manager
Jan. 2012 - Jan. 2014
Perlas & Luna PR GroupPR Account Executive
Mar. 2011 - Mar. 2012Makati• Tasked to boost client profiles and publicity via generating positive news coverage, product placement, and more. Tasks include writing press releases, client interface, media interface, events management, and strategic planning. • Accounts handled: NUVALI, Araneta Food Group, Dole Philippines, SKYCable Corporation, 3M Philippines and Ginebra Flavors.
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