THGCountry Manager Russia, Myprotein
Nov. 2019 - Jun. 2021Manchester, United Kingdom- Took ownership of all trading activities of Myprotein Russia, Ukraine and Kazakhstan, including special offers planning, pricing, competitors' research, marketing channels coordination, and team Russia & CIS management (3 direct reports)
- Hit daily and monthly revenue targets consistently, securing double-digit YoY growth. Overachieved highest-tier Cyber Week 2020 targets by 7% despite the currency fluctuations
- Reviewed prices for 6 Eastern European countries which allowed to maintain healthy GP in the region without slowing down sales growth
- Launched barter partnerships with Growfood, Fitmost, Alex Fitness and other notable companies in Russian fitness industry which resulted in incremental revenue
- Facilitated 7 newcomers onboarding (Country Executives & Marketing Executives for Russia, Bulgaria, Baltics, Ukraine, Kazakhstan and more) together with the Regional Manager
- Received “Exceed expectations” rating during multiple performance reviews in a row, including Q4 2020, Q1 2021 & Q2 2021