OMD MENAManager - Content & Experiences
Jan. 2022 - Aug. 2022Dubai, United Arab Emirates- Building and leading on successful digital media campaigns; two of which have been shortlisted to the MENA Effie’s Awards 2020-2021, and also brought us 3 Golds, 1 Silver, and 1 Bronze in the MENA Digital Awards 2020-2021
- Working on campaign setups to optimize performance, including setting up Brand Lift studies and allocating budgets - Working closely with tech partners, such as Meta, Snapchat, & TikTok, on new solutions and activations for our clients. Successfully launched 3+ first-in-the-region activations such as Portal lenses, Marker Tech lenses, Body Tracking lenses, etc…
- Analyzing, reviewing, and reporting on effectiveness of campaigns in an effort to maximize results
- Managing over 15+ influencer campaigns with partner agency
- Overseeing governance of 18 brands and 90+ accounts under PepsiCo across the MENA market
- On-boarding and inducting two teams of executives, senior executives, and managers Clients: PepsiCo MENA