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Work Background
House of CommsSocial Media Associate Director
Aug. 2024Dubai, United Arab Emirates- Leading social media strategy and execution across all platforms, ensuring KPI achievement in content creation, community management, and reporting.
- Managing client relationships and expectations, aligning internal and external teams on deliverables and ensuring timely execution.
- Directing social media campaigns, overseeing creative outputs and ensuring best practices across social and design teams.
- Pitching and securing new business opportunities, including RFP responses and upsell initiatives within the agency.
- Monitoring and optimizing project performance across social media accounts, delivering consistent results in line with client goals.
- Driving innovative social media solutions, staying ahead of platform updates and ensuring clients remain competitive in the digital landscape.
- Managing a high-performing social media team, providing training, mentorship, and leadership to meet and exceed client expectations.
- Collaborating with senior management to develop and present strategic client plans, contributing to overall business growth.
MRM MENATStrategy Manager
Aug. 2022 - Aug. 2024Dubai, United Arab Emirates- Building and leading content and social media strategies for key accounts within the agency; one of which has been shortlisted to the MENA Effie’s Awards 2022-2023
- Developing marketing communications strategies and building marketing calendars to meet clients’ business objectives and drive business growth
- Inspiring creative briefs for brand, digital, and social campaigns, and working closely with creative teams on concept development, execution and go-to-market plans
- Working closely with the CX and CRM teams on audience profiling and journey mapping - Playing an integral role on new business pitches and leading the development of digital and social solutions to enrich the integrated offering Clients: NEOM (PIF), Oxagon (PIF), NAVA (PIF), SABIC, Al Masraf Bank, Durex ME.
OMD MENAManager - Content & Experiences
Jan. 2022 - Aug. 2022Dubai, United Arab Emirates- Building and leading on successful digital media campaigns; two of which have been shortlisted to the MENA Effie’s Awards 2020-2021, and also brought us 3 Golds, 1 Silver, and 1 Bronze in the MENA Digital Awards 2020-2021
- Working on campaign setups to optimize performance, including setting up Brand Lift studies and allocating budgets - Working closely with tech partners, such as Meta, Snapchat, & TikTok, on new solutions and activations for our clients. Successfully launched 3+ first-in-the-region activations such as Portal lenses, Marker Tech lenses, Body Tracking lenses, etc…
- Analyzing, reviewing, and reporting on effectiveness of campaigns in an effort to maximize results
- Managing over 15+ influencer campaigns with partner agency
- Overseeing governance of 18 brands and 90+ accounts under PepsiCo across the MENA market
- On-boarding and inducting two teams of executives, senior executives, and managers Clients: PepsiCo MENA
OMD MENASenior Social Media Executive
Aug. 2019 - Dec. 2021Dubai, United Arab Emirates- Building social media campaigns and strategies for brands
- Developing engaging, creative, innovative content
- Analyzing, reviewing, and reporting on effectiveness of campaigns in an effort to maximize results
- Working on competitive reviews and social listening exercises
- Managing influencer campaigns with partner agency Clients: Beiersdorf MENA & PepsiCo MENA.
Omnicom Media Group (MENA)Senior Social Media Executive
Mar. 2019 - Aug. 2019Beirut, Lebanon
Omnicom Media Group (MENA)Social Media Executive
Mar. 2017 - Mar. 2019Beirut, Lebanon- Moderated client's social media accounts on daily basis
- Developed engaging, creative, innovative content for regularly scheduled posts
- Managed all posted content
- Monitored effective benchmarks for measuring the impact of social media campaigns
- Analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results. Clients: PepsiCo MENA, Zain Telecom, AAC Nissan, Mitsubishi, Bissell.
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