I develop social media strategies by analyzing client research & data, execute a unique approach to drive tailored audience engagement, maintain client relationships, compile performance and listening reports, define social KPIs and manage social media team members while overseeing the day-to-day execution of platforms, brands and campaigns to ensure consistency.
I have a strong background in Social Media, over a span of 8 years, having worked as a Senior Social Strategist at Monks, Social Media Manager at ICUC; part of Dentsu International, Senior Account Executive at Publicis Groupe and Liquids Technology Trading Co. as well as a Social Media Specialist at OMD, part of Omnicom Group.
Clients portfolio includes: Disney, Nivea, Majid Al Futtaim, IQOS, Philip Morris, Bank of Palestine and Public Investment Fund.
I hold an MBA from City University, and a BBA from the University of Balamand.
I am motivated and committed to keep growing, learning, and developing in this dynamic and creative field.More...
Isabelle Abou Samra
Strategist and Content Manager
Verified
A highly skilled Strategist and Content Manager with a wealth of experience in the digital marketing industry. Isabelle is known for her innovative strategies and ability to create engaging content that drives traffic and increases brand awareness. Her expertise lies in developing and implementing marketing strategies, managing social media platforms, and crafting compelling content for various digital platforms. Her ability to analyze market trends and customer behavior has been instrumental in creating effective marketing campaigns that generate results. Over the years, Isabelle has worked with numerous brands, helping them to establish their online presence and achieve their marketing goals.More...