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Work Background
Gilead SciencesSenior visual Content creator
Oct. 2022 - Mar. 2024- Co-produced the rebranding of internal pharmaceutical communications newsletters, resulting in a 12% increase in engagement in a two month period.
- Increased brand engagement on social media by 30% and email marketing click-through rates by 25% through targeted video based content and user friendly design.
- Developed the branding for 10 new internal company-wide initiatives, resulting in a cohesive and impactful visual representation.
- Managed the creation of 100+ digital media campaigns across multiple platforms.
- Conceptualized, designed and executed video content that enhanced engagement in the company's Psychological Safety initiative.
- Navigated complex project timelines to ensure timely delivery of branding initiatives.
- Constructed 3 SharePoint sites to enhance collaboration across departments.
Sinclair Broadcast GroupVideo Graphic Designer
Mar. 2020 - Apr. 2021- Designed 50+ unique print, web ads and logos across three departments, to boost sponsor visibility and maintain a distinct visual brand identity.
- Increased viewer engagement by collaborating with the Social Media Lead to create infographics and promotional content for our website and social media.
- Championed innovative design efforts as the lead graphic designer for “ THE NEW New York," a compelling and critically acclaimed news program.
- Produced dynamic graphics and animations for commercials and in-show promotion.
OOMDO LLCJunior Graphic Designer
Mar. 2016 - Jan. 2020- Produced targeted email campaigns for 45 car dealers nationwide, boosting visibility and overall customer engagement.
- Created animated social media graphics, enhancing client digital presence.
- Prepared meticulous designs that adhered to protocols and standards for major brands such as Ford, Chevrolet, Porsche, and Mercedes-Benz, ensuring brand consistency.
- Assembled unique print materials for local magazines to enhance community outreach.
- Organized mock-up concepts for web and mobile apps to enhance client presentations.
- Composed online sales materials to improve user experience and boost conversions.
Hubbard BroadcastingGraphic Artist
Oct. 2009 - Mar. 2016- Outlined print projects for both sales and promotional use.
- Created contest graphics for station website, mobile app and Facebook page.
- Collaborated with news staff in the creation of graphics for reporters daily stories.
- Spearheaded the conversion of the stations entire graphics package from standard definition to high definition.
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