Krista Owen, in her role as Senior Sales & Account Manager at Hubbard Broadcasting Company, plays a crucial part in driving revenue growth and managing key client relationships. She is responsible for developing and implementing sales strategies, identifying new business opportunities, and maintaining a high level of client satisfaction. Her role also includes coordinating with the marketing team to create engaging campaigns that meet the clients' needs. With her excellent communication and negotiation skills, Krista ensures the company's sales targets are met while also strengthening the company's market position.More...
Michael Villa
Visual Content Creator
Verified
Michael Villa is a skilled Visual Content Creator with a demonstrated history of working in the digital media industry. He specializes in creating engaging visual content for various platforms, including social media, websites, and digital marketing campaigns. His expertise lies in graphic design, video production, and photography, utilizing his creative abilities to effectively communicate brand messages and stories. Michael's work is characterized by his innovative approach, attention to detail, and ability to capture the essence of a brand's identity, resulting in visually compelling content that resonates with the target audience.More...
Lisa Marchenko
Director, Brand Partnerships/New Business Development
Verified
Professional Background and Achievements
Development B2B Sales Executive/Senior Sales Executive
I am an analytical and seasoned professional with over 10 years of expertise in transforming strategic visions and driving revenue growth through account management and managing complex sales cycles across various industries. I have substantial experience in sales, business development, and marketing, excelling in the development and execution of innovative marketing strategies and event productions aligned with client expectations.
Proficient in analyzing consumer research, market trends, and competitive data, I deliver insights that inform impactful marketing and media strategies. I am known for significantly boosting market presence and revenue streams of premier 5-Star, 5-Diamond hotels. My ability to skillfully negotiate and nurture long-term client relationships, especially with C-level executives, ensures sustained business growth and stakeholder satisfaction. I have a proven track record of surpassing sales and budget goals through strategic foresight and dedicated client engagement/communication skills in high-stakes sales environments.
Core Proficiencies:
Revenue Optimization, Strategic Planning, Client Acquisition,
Market Penetration, Data Analytics, CRM Software Proficiency,
Negotiation Expertise, Performance Metrics, Financial Forecasting
Accomplishments:
Brokered a $1M sponsorship deal with major pet brands for Paris Hilton’s “This is Paris” podcast, generating over 20 million views.
Negotiated Allstate Insurance’s headline sponsorship for 97.1FM The Drive’s Annual Rock Concert featuring Heart, enhancing event prestige with VIP experiences and extensive promotional activities.
Executed multi-market campaigns leveraging iHeartMedia’s platforms and events, delivering targeted client outcomes and detailed post-campaign analytics for continuous improvement.More...