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Work Background
AmeristrongSenior Managing Partner
Jun. 2023Charlotte, North Carolina, United StatesAmeristrong is based on a movement of bringing retail back to mainstreet of America through local businesses. Strong local businesses is the lifeblood of the American heart beat. Over the past 2 years, small - medium business owners have struggled in post covid challenges. Ameristrong is here to help with customer acquisition and customer retention marketing so the business owner can focus on the person walking through the door. We support Manufacturers that have dealer networks and want their message to resonate to and through the dealer channel. We also support, at the local level, driving growth and profitability through small businesses
CBJ ConsultingCompany Owner
Mar. 2023Charlotte, North Carolina, United StatesFocused on strategic consulting for Manufacturers with dealer/distribution networks as well as e-comm channels. Services include strategy and execution for sales, sales ops, marketing, digital transformation, service revenues, channel development /. marketing and leadership development.
Atlas CopcoVP of Marketing, Comms & Digitalization
Dec. 2019 - Jan. 2023Rock Hill, SCSkills: Leadership | Vision | Strategic Thinking | Digital Transformation | Ideation | Business Management | Talent Development | Communications (internal/external) | Sales Enablement | Customer Experience Responsible for:
• Go to Market Strategy
• Digitalization Transformation in Marketing Tech Stack + Sales Organization • Multi-Channel Programs/Maturity + Channel/Partner Marketing
• New Product Introductions
• Internal/External Comms
• Integrated Campaigns/Content
• Digital Platforms (web, sales enablement, social, CRM, e-comm, paid, seo, search, display) • Social Media + Advertising/Public Relations • CRM/Sales Ops/Forecasting
• Retail/Fleet/FMV Leasing Programs
• Customer Journey
• Marketing Automation
• Service (post purchase) Marketing
• Content
• Virtual/Face to Face Events
• E-Comm • Brands: Atlas Copco, Chicago Pneumatic, APT Tools
• Demand generation
• Business Intelligence: market analytics, market share data, mast data, power BI and C4C CRM
• Demand Generation Strategy + execution
HoneywellGlobal Director Digital Marketing Safety & Productivity Solutions
Oct. 2019 - Dec. 2019Charlotte, North Carolina AreaSkills:
People Management · Content Management Systems (CMS) · Marketing Technology · Agency Relationship Management · Digital Transformation · Communication · Digital Marketing Channels · Brand Awareness · Profit & Loss Management · Sales Operations · Enterprise Software · B2B Marketing · Leadership · Digital Marketing · Business Strategy · Digital Strategy · Multi-channel Marketing · Marketing Automation · Customer Marketing · Sales Management · Sales Process Strategy and oversight of marketing tech stack including: Web Partner E-comm Social Marketing Automation Demand Campaigns Reporting/Analytics Best Practices
HoneywellGlobal Director Demand Generation | Field Marketing Safety and Productivity
Jul. 2018 - Dec. 2019Charlotte, North Carolina AreaGlobal Management of demand outcomes for sales. Sirius Decisions methodology and metrics
Transformation from B2C to B2B - alignment with Go to Markets
Digital Transformation (tech stack)
Integrated Campaigns (Paid, Social, Direct)
Strategy/Alignment with sales
Sales Enablement
Inside Sales/Lead Vetting
Global Budget
3D Systems CorporationVice President / Director of Marketing - AMS & APJ
Mar. 2017 - Apr. 2018Charlotte, North Carolina AreaResponsible for:
1. Demand Generation (AMS + APJ)
2. Campaign strategy, development and activation
3. Regional strategy + alignment with sales 4. Vertical market demand
5. Direct to customer marketing
6. Partner marketing: programs, finance, co-marketing, sales enablement/readiness Drove 170% growth in marketing sourced pipeline. Achieved 78% growth in marketing sourced closed won.
20% of total pipeline to sales provided by marketing
3D Systems CorporationDirector - Global Channel Productivity
Jun. 2014 - Mar. 2017Charlotte, North Carolina AreaResponsible for Global Productivity of 3D Systems' Partner Channel. Focus includes: 1. Sales Operations (global pipeline & forecasting)
2. Marketing Operation (communication tools & processes)
3. Global Partner Program (PartnerXcel)
4. Global Partner and Customer Retail Programs
5. Business Strategy, Analytics and Reporting
6. CRM Systems and Implementation for Sales, Marketing and Service (Customer Excellence)
7. Process improvement: sales management, leads/opportunities, order process, partner recruiting/on-boarding/communications... Consolidated 350 global partner to ~ 125 that are selling
Developed global forecasting platform/process with 1 click visibility to pipeline
Improved partner co-markeitng from 50% utilization to 78% utilization
Kubota Tractor CorporationCRM Manager
Oct. 2013 - Jun. 2014Greater Los Angeles AreaManage strategy, infrastructure and execution for customer relationship marketing. Strategy CRM system
Business rules
Governance
Reporting
Lead generation Dealer to customer marketing
Executions (direct mail, email...)
Loyalty
Customer segmentation
Customer profiling
Customer scoring
Yamaha Motor Corporation, USACRM Manager
Mar. 2013 - Oct. 2013Greater Los Angeles AreaManage the customer experience / relationship forYamaha Motorsports and Support Group (parts, accessories, service). Duties include CRM strategy, systems development, long-term planning, life-stage segmentation, implementation/execution, governance, analytics, ROI and campaigns management. Responsible for all direct interactions/communications with customers and prospects (digital, direct, social & web)
Yamaha Motor Corporation, USANational CRM & Area Marketing Manager
Sep. 2007 - Mar. 2013Greater Los Angeles AreaDirected CRM strategy, systems development, implementation, execution, governance and campaigns for Motorsports Products. Responsible for all direct interactions/communications with customers and prospects. Develop and implement targeted marketing plans supporting national strategies at the regional level. Responsible for segment and regional differentiated dealer programs as well as targeted advertising, localized events and strategic partner relationships.
Yamaha Motor Corporation, USAATV & SxS Business Planning / Marketing Manager
Nov. 2003 - Sep. 2007Greater Los Angeles AreaResponsibility for consumer marketing for the ATV & SxS product lines including events, targeted direct marketing. Responsible for budgeting & tracking of expense accounts related to product line (includes: dealer programs, consumer programs, direct marketing, training, training materials & consumer demo)
American Off-Road TechnologiesMarketing
Jan. 2002 - Dec. 2004
Briggs & StrattonSales
Jan. 2000 - Dec. 2002
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