Atlas CopcoVP of Marketing, Comms & Digitalization
Dec. 2019 - Jan. 2023Rock Hill, SCSkills: Leadership | Vision | Strategic Thinking | Digital Transformation | Ideation | Business Management | Talent Development | Communications (internal/external) | Sales Enablement | Customer Experience Responsible for:
• Go to Market Strategy
• Digitalization Transformation in Marketing Tech Stack + Sales Organization • Multi-Channel Programs/Maturity + Channel/Partner Marketing
• New Product Introductions
• Internal/External Comms
• Integrated Campaigns/Content
• Digital Platforms (web, sales enablement, social, CRM, e-comm, paid, seo, search, display) • Social Media + Advertising/Public Relations • CRM/Sales Ops/Forecasting
• Retail/Fleet/FMV Leasing Programs
• Customer Journey
• Marketing Automation
• Service (post purchase) Marketing
• Content
• Virtual/Face to Face Events
• E-Comm • Brands: Atlas Copco, Chicago Pneumatic, APT Tools
• Demand generation
• Business Intelligence: market analytics, market share data, mast data, power BI and C4C CRM
• Demand Generation Strategy + execution