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Work Background
Digitas MEBusiness Director
Apr. 2023
Digitas MEAssociate Business Director
Apr. 2021 - Apr. 2023
Digitas MESenior Digital Manager
Jun. 2019 - Apr. 2021Dubai, United Arab Emirates
WavemakerSenior Digital Manager
May. 2018 - Jun. 2019Dubai, United Arab Emirates- Experience handling clients across Technology, Hospitality, Malls, FMCG, Real Estate, and Government industries.
- Client focus: Honor, Emaar (Hospitality, Malls, Entertainment), Nshama, Eagle Hills, Colgate Palmolive, RTA, ADGM, and DHL.
- Managing a team divided between my portfolio of clients.
- Providing them with the tools to nurture their digital experience and growth.
- Working closely with clients to understand their objectives, and accordingly recommend a well thought out media strategy and deliverables.
- Heavy involvement at campaign implementation stages, optimizations, and reporting. - Collaboration between teams to deliver new business projects.
MECDigital Account Manager
Aug. 2016 - Apr. 2018Dubai, United Arab Emirates- 1 of 3 employees selected from MEC's global network, and invited to attend the exclusive Digital Academy program in our HQ office (UK - Jun to Sep 2016).
- Named one of 2017's "Media Faces to Watch" by Campaign Middle East magazine.
- Leading client conversations to help achieve desired outcomes through a strong strategic direction.
Relationship building and working closely with media owners, to put forward strong ideas to our clients.
- Heavy involvement in campaign implementation stages to ensure everything is measurable and trackable. This enables us to generate learnings and assists in future decision making.
- Enforcing frequent client reporting, including key highlights, optimizations, and change recommendations.
- Providing digital training sessions, both to clients as well as open sessions within the agency.
MECJunior Digital Account Manager
Aug. 2015 - Jul. 2016Dubai, United Arab Emirates- Digital Media Strategy, Planning, Optimizing and Reporting.
- Key client focus: Emaar (Properties, Hospitality, Malls, Entertainment), Nshama, Eagle Hills, Colgate, DHL.
MECDigital Account Executive
Aug. 2014 - Jul. 2015Dubai, United Arab Emirates- Digital Media Planning, Optimizing and Reporting.
- Clients handled: Emaar (Properties, Hospitality, Malls, Entertainment), Colgate Palmolive, Landmark Group, General Mills, DHL, AUD, Citibank, Mashreq Bank, Dubai Islamic Bank, General Electric, and Nestle.
MECJunior Digital Account Executive
Jun. 2013 - Jul. 2014Dubai, United Arab Emirates- Digital Media Planning across Emaar (Properties, Hospitality, Malls, Entertainment), Landmark, Mashreq Bank, Dubai Islamic Bank and Nestle.
MECActivation Intern
Feb. 2013 - May. 2013Dubai, United Arab Emirates- Worked closely on the activation of Dubai Islamic Bank's "Shaatir" School Roadshow Program.
- Conducted desk research as support for multiple clients including Emirates NBD, Fun City, Nestle and others.
42 market researchMarket Research Assistant
Jul. 2012 - Aug. 2012- Created, monitored, and updated databases of Doctors based on the different projects each week.
- Obtained Doctors' contact information for database through online research and cold calling.
- Contacted Doctors regarding the relevant ongoing research projects and encouraged them to participate.
LightBlueMarketing Intern
Jul. 2011 - Aug. 2011- Gained insight on marketing methods within an experiential company.
- Assisted with contacting companies to encourage their interest in sponsoring the Games11 event.
- Attended meetings and brainstormed ideas with the team regarding other ongoing projects.
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