Tropical Sportswear Intl CorpMarketing Product Development
Apr. 1999 - Dec. 2003Tampa, Florida, United StatesPresented product lines and forecasting to top level executives and worked with graphics department to develop marketing strategies, logos, and storyboards. Traveled to Walmart, Federated, Dillards, JcPenney, Sears and others to present product lines to buying teams. Developed Men's and Women's casual and career bottoms for In-house brands Savanne, Farah, Perry Ellis as well as private label brands for national retailers such as Federated, Mast, Sears, JcPenney, Dillard's, Nordstrom, Macy's, Walmart, Kmart and other mass merchants. Specialized in fit and grading as well as initial product development.