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Work Background
LynonChief Marketing Officer
May. 2024
FastexChief Marketing Officer
May. 2023 - May. 2024
SoftConstructMarketing Advisor
Dec. 2022 - May. 2024
VBETChief Marketing Officer
Mar. 2020 - Apr. 2023VBET is a well-established and constantly developing company with over 17 years of experience, bringing players the best betting expertise, and serving players from 12 countries worldwide. In partnership with BetConstruct, VBET also offers over 2000 Casino games, Live Dealer Casino, Poker, Financial Betting, Skill Games, Fantasy Sports and more. Leading and collaborating with a team of over 180 people, creating and implementing the positioning, branding, and advertising/marketing strategy, building and leading the marketing team, participating in business model discussions and contributing to the development of the company, etc.
Idram Payment SystemHead of Marketing
Feb. 2019 - Mar. 2020ArmeniaIdram is the leading fintech in Armenia featuring both wallet and banking experiences in one app. The aim of the company is to provide 24/7 quality and affordable services to its customers, making their everyday payments and transfers easy, fast, accessible and secure. Led a team of 20+ people, crafted strategies for the marketing team (including Digital, Advertising, Communications and Creative), prepared and managed monthly, quarterly and annual budgets for the marketing department, set, monitored and reported on team goals, worked on design branding, positioning and pricing strategies.
Shant TVSenior Marketing Consultant
Dec. 2018 - Mar. 2020ArmeniaShant TV is a private television broadcasting company in Armenia. Performed thorough consultancy and audit of existing marketing and business development strategy processes in order to identify and craft primary objectives. Developed a short-term and long-term action plan needed to be implemented in order to execute strategic tasks and monitor outcomes.
TelcellCommercial Director
Jan. 2018 - Nov. 2018YerevanTelcell has been an instant payment leading operator in the Armenian market since August 2007. Nowadays, more than 4000 payment terminals are connected to the Telcell processing center in Armenia and Artsakh, with the availability of more than 450 services. Led a team of 30+ people, managed marketing, sales, customer support and business development departments. Further worked on global brand strategy and positioning, digital products strategy, as well as created and implemented the annual budget. Cooperated with the development team and managed development priorities, preparing marketing and advertising strategies, plans, and objectives.
Digitain Holding LimitedHead of Marketing (B2C)
Oct. 2016 - Jan. 2018YerevanDigitain is an award-winning, global, iGaming software solutions provider, offering its partners a world-class sportsbook and casino platform either as a TURNKEY or API and is available as an online, mobile, and retail Omni-channel solution. Led a team of 30+ people, built marketing plans and budgets for the smooth operation of marketing campaigns. Prepared marketing campaigns and strategized them such that they align with the business objectives. Created and monitored an advertisement on various platforms keeping the business vision aligned.
ISM International School of MarketingTrainer (Brand Building Strategy)
Apr. 2016 - Aug. 2016ArmeniaISM is an international school of marketing where you can get practical and theoretical knowledge from experienced, successful professional marketers.
Pasta and WineCo-Founder
Nov. 2014 - Sep. 2015Armenia, Yerevan
MAROG Creative Agency (www.marog.co)Co-Founder & Head of Marketing and Communication
Jan. 2012 - Oct. 2016YerevanMAROG offers Branding, Marketing Communications, and Digital Marketing services to local and international companies. Branding services include Brand Strategy Development, Verbal and Visual Identity Creation, Brand Management, Product Design, and Packaging. Marketing Communications implies the development of Integrated Advertising and PR Campaigns and ATL, BTL, and TTL Advertising, as well as Event Management and Marketing. With Digital Marketing services, such as Display Advertising, SEM and SEO, Web Design and Development, and Content Marketing. Led a team of 10+ people, managing the creative and advertising teams, product development, ATL/BTL advertising, digital campaigns, SMM, etc. Worked on marketing strategy, implemented marketing and advertising campaigns by assembling and analyzing sales forecasts, prepared marketing and advertising strategies, plans, and objectives, prepared marketing reports, created and implemented marketing, advertising and promotional strategies for local and international brands.
Karabakh TelecomHead of Sales
Apr. 2011 - Jan. 2012Stepanakert, Nagorno KarabkhKarabakh Telecom's mission and efforts pursue one goal: to be a leading company meeting international standards, ensuring Artsakh with uninterrupted connection with the outside world. Responsible for providing and managing annual and monthly sales strategies. Provided quarterly updates, revisions and modifications to the sales strategies. Coordinated specific objectives for the sales plan with all of the functional departments of the company and, most specifically with Marketing. Supervised the sales agents’ team. Contributed to growth of company volume and market share and ensure continuous territory business development, through product flow optimization, effective coverage, market research, etc.
Philip Morris InternationalSales Manager
Mar. 2010 - Apr. 2011YerevanPhilip Morris International (PMI) is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. Set sales goals, compared performance to goals, and adjusted goals as needed. Assessed current team processes and procedures, identified opportunities for improvement, and implemented them. Developed individual quotas and assigned territories for team members. Provided detailed and accurate sales forecasts. Coached, mentored, and provided feedback to team members.
NA Courier (Corporate Delivery Service) Head of Delivery
Oct. 2007 - Apr. 2009YerevanLed a team of 16+ people (operator, coordinators, sorter, couriers), managing the full delivery cycle, the quality of service, staff training, transport logistics, segregation of duties and follow-up actions, etc.
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