DigilantBusiness Developer Director
Jan. 2012 - Jun. 2013São Paulo Area, BrazilAs Business Developer, my role was to implement the DSP as a new self-service platform, enabling agencies and advertisers to operate directly into the exchanges, cost effectiveness to advertisers, and for agencies (trading desk) an agnostic tool to buy on the programmatic world, and also as a tool to build their own inventory connecting to an privet network and build their own ecosystem. As Sales director I was responsible for the commercial and operational teams from Digilant. One of the very first companies to operate in the Programmatic market in Brazil. Strategic management for the sales team, covering the branding Market and also direct response clients, searching and establishing long-term partnership, for efficient campaign delivery. Planning, forecast and new business.
In operations, responsible for the team training, establishing optimization routines, platforms integrations, and conflict solving.