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Work Background
Thomson ReutersSenior Marketer
Apr. 2023Mexico City, Mexico
nicoborja.comDigital Business Consultant and Digital Media Strategist
May. 2021
Ole InteractiveAudience & Insights Director
Feb. 2021 - May. 2021Mexico City, MexicoDirector of Audience & Insights for the full portfolio of Olé Interactive's digital properties and franchise representations, including PlayGround Media, #EsTrending, América Digital, Recetas para Vivir Mejor, i24 Mujer, Endemol Shine Boomdog and Universal Music Group.
PlaygroundGlobal Audience & Strategy Director
Jul. 2020 - Feb. 2021Mexico City, MexicoDirector of Audience & Strategy team, managing the whole breadth of the global insights, reporting and content operation. I have heavily collaborated in defining the company's Editorial and Branded Content Strategy and Operations with one main focus: sustainable growth with a lean and highly specialized team.
PlaygroundAudience and Strategy Manager
Aug. 2019 - Jul. 2020Mexico City Area, MexicoHead of audience development, marketing and distribution strategies for PlayGround in the Latin American Market.
PlaygroundContent Manager
May. 2018 - Aug. 2019Bogotá D.C. Area, ColombiaContent Manager of PlayGround’s Bogotá office. Participated in the inauguration and training of the latin american team; spanning from offices in Mexico City, Bogotá, Buenos Aires, São Paulo and Miami. Leader of all branded content format development and editorial projects during the time in this position.
Primo Media, Inc. Now VidaPrimoMarketing and Network Director LATAM
Apr. 2017 - Feb. 2018Bogotá D.C. Area, ColombiaEmpowering Latin Music Artists and Content Creators through technology and digital strategy.
Director of Digital Marketing for company-wide business objectives focusing on development of VidaPrimo.com as a relevant content omnichannel for latin music. Structured and developed the company marketing strategy and digital marketing operations structure. Designed and put into operation business models and products to integrate brands and content creators. Created business products to upsell existing clients and implement an investment culture within the industry for new content releases. A clear example: successfully positioning “Criminal” by Natti Natasha and Ozuna at the #1 Spot on the YouTube Global chart for 2 weeks in November 2017, knocking down “Despacito” by Luis Fonsi.
sancho bbdoDirector of Innovation
Apr. 2016 - Apr. 2017BogotaDirector of Innovation for digital content consulting all format and media amplification strategies across the whole of Sancho BBDO's portfolio. Director of digital media strategy for all content created through Flare, an in-house digital content creation studio. Head of digital content and media strategy for brands such as: Sr.Toronjo, Manzana Postobón, Colombiana, Grupo Éxito and American Standard. Sancho BBDO Colombia is an organisation dedicated to generating commercial content that drives business. Our biggest strength lies in our strategic planning, delivered as a very assertive creative product. This has lead us to be the most awarded agency in the Effie Colombia awards, recognising the effectiveness of our advertising and we're also the most awarded Colombian agency at Cannes, proving our creative excellency on a global scale.
VICE Media, LLCVice Digital Director, Colombia
May. 2015 - Apr. 2016Bogotá, ColombiaDirector of VICE Digital: Publisher network of local internet sites and Blogs. Director of strategy and digital media for all commercial activities and editorial content. Director of sales for all digital properties and sponsored content, digital marketing strategies, digital advertising, social media and digital media amplification for brands such as: Budweiser, Diesel, Reebok, 20th Century Fox, Chevignon, The British Council, amongst others. An ever-expanding nebula of immersive investigative journalism, uncomfortable sociological examination, uncouth activities, making fun of people who should know better, and award-winning documentaries.
Red Rock Interactive LLCAccount Manager
Oct. 2012 - Feb. 2015Bogotá, D.C., ColombiaKey account manager for planning and implementation of digital media strategies and complete digital strategy automation. Portfolio of clients under my management: Boston Medical Group Colombia, Boston Medical Group Perú, Boston Medical Group México, Dentisalud, Compañía Mundial de Seguros (Seguros Mundial), Archie’s, Honda, Comparamejor, Colmédica, amongst others.
Edospina S.A.Coordinador de Proyectos de Parques y Recreación
May. 2012 - Oct. 2012Bogotá, D.C.Project leader for assessment and design, sales and implementation of Water Parks, Pools, Spas and Fountains. Direct participation of Salesforce CRM implementation in the organization.
Leader of bids and proposals for projects with the public sector such as: Área Metropolitana del Valle de Aburrá (Regional government of Antioquia, Medellín and its surroundings), Compensar, Comfaguajira, Comfamiliar and Colsubsidio (Employee/Compensation funds, both regional and national, that provide services and benefits for employees and their families under government law).
Nico BorjaMusician, DJ and Producer
Jun. 2006 - Jul. 2020Bogotá D.C. Area, ColombiaDJ and producer since 2006, resident at renowned clubs in Bogotá like 6L6; playing House and Latin Infused Electronic Music, and Latora 4Brazos also infusing electronic beats and urban and folk music like cumbia and reggaetón.
In 2007 I become a DJ on the Royal Soul Records roster.
In 2011 The Horny Chihuahua project is born, releasing a Moombahton Mixtape, shortly followed by my First EP, Colombiah!. That year I’m part of the line up for Calvin Harris' first show in Bogotá.
In 2012 I record my first EP with Malas Artes, We Came To Rock. Malas Artes is a band that combines Rock, Hip Hop, and Electronica and where I play sequencing, live DJ and also co-produce. That same year we record the video for La Dolce Vita, the EP’s Single and we sign this EP on Sony Records Colombia.
In 2013 I open for Cyberpunkers, and I record my second EP, "Triple excess" (XXXs). I hold the EP launch at a party with Jillionaire of Major Lazer. That year I also play as a guest in Radionica’s Electronic music program, "La Franja Electronica" on Colombia’s National Public Radio. In December I play with Brazilian DJ Zegon, producer of Tropkillaz and N.A.S.A and I independently release my third EP, a compilation of my remixes and edits.
In 2014 I play in the most important electronic music Clubs in Bogotá: BAUM, and for Baauer, Tropicool and the Chapiyork parties as part of the All We Do Is Party crew at Armando Records. To Close 2014 I play in December with La Tostadora again at BAUM.
In the spring of 2015 I release my fourth EP "So Nasty". During 2015 and 2016 I was resident at Latora 4Brazos, Bogotá's most important club for the global bass scene, and haven for local independent artists and underground electronic music. I shared the stage with artists such as: Toy Selectah, Dengue Dengue Dengue, Frikstailers, DJ Nelson (Saian Supa Crew), Otto von Schirach, Phillip Gorbacehv, DJs Pareja, Charles King, El Freaky, Cero 39, Bleepolar, Zyderal and Boom Full Meke and others.
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