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Work Background
Llama LoanDirector of Marketing
Jul. 2024New York City Metropolitan AreaLlama Loan focuses on long-term partnerships with our clients. With our financial resources and technology, we strive to empower business owners to make the best financial decisions and grow their businesses.
Llama LoanMarketing Consultant
Apr. 2024 - Jul. 2024
RouteHead of Marketing
Jan. 2024 - Apr. 2024Carol Stream, Illinois, United StatesRoute is a comprehensive business solution platform explicitly designed for the commercial cleaning industry, integrating advanced technology to enhance productivity, improve service quality, and enable businesses to scale efficiently. Through its suite of products—Pulse, Marketplace, and Bid—Route offers a holistic approach to managing operations, from simplifying scheduling and client management to facilitating contract bidding and networking opportunities via Marketplace, streamlining the walkthrough and proposal process with Bid. Tailored to meet service providers' unique and complex needs, Route empowers cleaning companies to optimize operational tasks, engage more effectively with clients and subcontractors, and achieve greater profitability and growth.
FieldBots GmbHSenior Demand Generation Manager
Jun. 2023 - Jan. 2024Ludwigsburg, Baden-Württemberg, GermanyFieldBots is the brand independent fleet management for FM service contractors and corporate real estate managers worldwide. We enable you to run all the different cleaning robots from many different manufacturers in a single fleet professionally. Our cloud FieldBots Connect and the apps of FieldBots OS allow you cleaning concepts that wouldn't have been possible in the professional space up until now. Together with our international partners from the service contracting industry, robotics manufacturers, and professional dealers we work continuously on a future-proof platform for the industry.
MarketingOps(dot)comAmbassador
Mar. 2023
PavilionAssociate Member
May. 2022 - Sep. 2023New York, New York, United StatesPavilion (formerly Revenue Collective) is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.
Kasisto, Inc.Senior Marketing Associate
May. 2022 - May. 2023New York, New York, United StatesKasisto’s conversational AI platform, KAI, offers enterprises a comprehensive AI technology stack combined with industry-specific domain expertise to make intelligent digital assistants well versed in the businesses they serve. As an SRI International spin-off, Kasisto leverages decades of research and development in artificial intelligence. KAI Banking enables financial institutions to add virtual assistants and smart bots to their mobile apps and leading messaging platforms. With an emphasis on great user experience, KAI-powered virtual assistants and smart bots are easy to implement, customize and maintain.
Ready ComputingSenior Marketing Strategist
Nov. 2019 - May. 2022New York, New York, United StatesReady Computing is a full-service IT firm specializing in software development and data exchange solutions within the healthcare industry. Achievements include:
• In charge of managing digital marketing campaigns resulting in growing and visible sales pipeline leading to customer acquisition, measured by Salesforce opportunity reports and pipeline metrics.
• Built email marketing plan using HubSpot's marketing automation workflows and led nurturing content strategy through ClearVoice.
• Built Ready Computing's marketing automation and led the nurturing process from the ground up through email, content, and social media.
• Managed the lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation.
cieTrade Systems Inc.Marketing Coordinator
Feb. 2018 - Sep. 2019Stamford, Connecticut, United StatescieTrade is a global provider of commodity trading and recycling software that offers business management and inventory solutions for international trading houses, pulp, and paper brokers, and for commercial recycling plants. Achievements include:
• Development and implementation of SEO strategy resulting in over a 150% increase in web traffic as managed through Google Analytics and Search Console. • Lead the strategy and implementation of marketing initiatives across multiple channels (web, social, media, print, video) in awareness, acquisition, cross-sell & retention. • In charge of conducting PPC search engine marketing using Google Ads resulting in higher conversion rates & sales.
• Development of marketing product videos, social media content planning, and event management.
• Execution of lead generation programs (inbound, outbound, email marketing & keyword campaigns).
• Lead nurturing, contact management, and daily lead follow-up via sales, emails, and cold calling resulting in weekly conversions.
Workspace CollectiveMarketing Associate
Jul. 2017 - Feb. 2018Danbury, Connecticut, United StatesWorkspace Collective is a retail and design co-op dedicated to reinventing the boutique shopping experience within the Danbury, CT community. As a Marketing Associate, Cindy: • Collaborated with photographers, videographers, and stylists to effectively promote brand awareness and merchandising standards by creating engaging content for audience.
• Researched and implemented effective marketing strategies and content recommendations for organic SEO success by leveraging social media platforms to promote workshops, events, and attract customers.
Western Connecticut State UniversityWeb Developer
Feb. 2017 - Jul. 2017Danbury, Connecticut, United StatesInformation Technology & Innovation department at Western Connecticut State University provides general computing facilities on both of Western’s campuses at no charge to the members of the university community. Achievements include:
• Migrated old ASP files effectively into WordPress CMS for responsive and more accessible management of web pages.
• Replaced ASP image gallery scripts, enhanced gallery web content using Adobe Creative Suite Photoshop, and implemented Envira Gallery into different sites after successful testing.
• Reduced time to render the sites up to 85% for both mobile and desktop users by using HTML responsive design.
• Solely directed successful Content Audit to accomplish business goals, user needs, and with attention to detail, audited existing websites to create a comprehensive plan for future content.
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