Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
NilfiskField Marketing Manager
Dec. 2022
NDL Industries Inc.Marketing Manager
Jul. 2020 - Dec. 2022* Develop and manage brand strategy
* Develop and manage market segmentation for email automation
* Develop content for marketing collateral materials * Manage new product launches with market segmentation, social media and sales support collateral
* Product videos and photography
* Manage booth strategy for trade shows and events
* Develop and execute social media calendar * Manage content and SEO for website and external ecommerce sites
Jetech Inc.Director of Marketing
Sep. 2019 - Jul. 2020Battle Creek, Michigan* Directed marketing initiatives and strategy for high-pressure pump manufacturer with locations in Michigan, Louisiana, and Texas. * Revamped website for SEO * Developed market segmentation collateral
* Created and executed new product launch materials
* Created materials for sales presentations including Product Portfolio
Dimplex Thermal SolutionsMarketing Communications Manager
Apr. 2016 - Sep. 2019Kalamazoo, MichiganFor this niche manufacturer of process chiller equipment, I manage all aspects of marketing communications for both external and internal customers. • Promoted to manager after one year; same duties as listed below plus:
• Voice of customer and net promoter survey management
• Develop content marketing strategy and target market strategy
• Account-based marketing
Dimplex Thermal SolutionsMarketing Specialist
Apr. 2015 - Apr. 2016Kalamazoo, Michigan Area• Direct and manage all company trade shows in North America, including logistics, booth strategy, booth personnel and customer events. • Coordinate and manage all company advertising and promotional activities, both digital and printed.
• Assist sales managers with management of market specific trade shows, customer literature and events and new product launches.
• Assist sales managers with management and coordination of outside sales training events and meetings. • Manage and direct the content development, optimization and functionality of dimplexthermal.com and all social media sites.
• Manage lead generation tactics including email nurturing program, and managed closed loop lead management system to collect, record and measure leads to outside sales representatives. • Develop six new video case studies with hands-on interviewing, writing, filming and manage third-party vendor for production.
• Assist engineering with the production of product manuals.
• Select and manage external supplier relationships for creative projects, collateral development and marketing automation programs. • Develop and manage marketing budget.
Humphrey ProductsMarketing Communications Specialist
Jun. 2008 - Apr. 2015Kalamazoo, Michigan Area• Developed and implemented interactive website that increased overall quality and quantity of leads from 300/mo. to 800/mo.
• Managed and wrote content for content marketing strategies, including blogging that generated web traffic and increased leads. • Introduced and maintained social media presence on LinkedIn, Facebook and Twitter, creating 1,600/yr. new conversions.
• Introduced and maintained Pay-Per-Click ad campaigns that increased website conversions 165% in one year. • Implemented email-nurturing campaign to quantify leads to distribution network and increased mindshare with distributors.
• Assist sales with management of quarterly outside sales training meetings.
• Hired and supervised part-time assistant and interns.
Kalamazoo Civic TheatrePublicist
Jan. 2007 - Dec. 2008Kalamazoo, Michigan Area• Composed layout of nine newsletters, compiled information for all programs and prepared publications for print vendor. • Maintained Kalamazoo Civic web site, www.kazoocivic.com. • Wrote and distributed press releases on upcoming performances and any news related to the theatre. • Researched local outlets to publicize productions and classes; managed relationships to gain additional exposure. • Designed effective promotional publications based on evolving organizational need.
Martens Marketing ConsultingFounder and Freelance Marketing Consultant
Jan. 2004 - Dec. 2012• Significantly facilitated growth of SoccerZone through a range of print/digital copy work as well as branding assistance, crafting a marketing plan, managing the organization's public relations and designing memorable ads.
• Resulted in increased revenue through new kids' activity center, increased site traffic and cross-‐selling of sports programs.
• Identified need for Carolyn Mack Tours to have a website promoting day/overnight bus tours.
Wrote, developed and designed site, as well as researched hosting services; drove up bookings for bus tours.
• Collaborated with Substance Abuse Council for Southwest Michigan on brochure commemorating anniversary of organization; interviewed past contributors and volunteers, wrote/designed brochure and managed printing.
• Spearheaded publicity initiative for coupon saving web site, SavingsAngel.com.
Researched competition; developed/pitched plan; wrote 2-3 press releases per month and contacted media for follow-‐up.
Ultimately increased site membership through additional media exposure (print and radio interviews).
American Red Cross Southwest MichiganInterim Director of Communications
Jan. 2001 - Dec. 2002• Wrote and designed press releases related to both 9/11 response and additional various marketing projects.
• Supervised three PR interns, who assisted with various projects.
• Coordinated public speaking requests for the chapter.
Intch is a Professional Networking App for the Future of WorkSee more people like Bonnie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
646906 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
102691 people
15
Human Resources @ UB Greensfelder
18
Owner @ Douglas Fisher Creative
42
Senior Mining Engineer @ Riot blockchain