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Work Background
NilfiskField Marketing Manager
Dec. 2022
NDL Industries Inc.Marketing Manager
Jul. 2020 - Dec. 2022* Develop and manage brand strategy
* Develop and manage market segmentation for email automation
* Develop content for marketing collateral materials * Manage new product launches with market segmentation, social media and sales support collateral
* Product videos and photography
* Manage booth strategy for trade shows and events
* Develop and execute social media calendar * Manage content and SEO for website and external ecommerce sites
Jetech Inc.Director of Marketing
Sep. 2019 - Jul. 2020Battle Creek, Michigan* Directed marketing initiatives and strategy for high-pressure pump manufacturer with locations in Michigan, Louisiana, and Texas. * Revamped website for SEO * Developed market segmentation collateral
* Created and executed new product launch materials
* Created materials for sales presentations including Product Portfolio
Dimplex Thermal SolutionsMarketing Communications Manager
Apr. 2016 - Sep. 2019Kalamazoo, MichiganFor this niche manufacturer of process chiller equipment, I manage all aspects of marketing communications for both external and internal customers. • Promoted to manager after one year; same duties as listed below plus:
• Voice of customer and net promoter survey management
• Develop content marketing strategy and target market strategy
• Account-based marketing
Dimplex Thermal SolutionsMarketing Specialist
Apr. 2015 - Apr. 2016Kalamazoo, Michigan Area• Direct and manage all company trade shows in North America, including logistics, booth strategy, booth personnel and customer events. • Coordinate and manage all company advertising and promotional activities, both digital and printed.
• Assist sales managers with management of market specific trade shows, customer literature and events and new product launches.
• Assist sales managers with management and coordination of outside sales training events and meetings. • Manage and direct the content development, optimization and functionality of dimplexthermal.com and all social media sites.
• Manage lead generation tactics including email nurturing program, and managed closed loop lead management system to collect, record and measure leads to outside sales representatives. • Develop six new video case studies with hands-on interviewing, writing, filming and manage third-party vendor for production.
• Assist engineering with the production of product manuals.
• Select and manage external supplier relationships for creative projects, collateral development and marketing automation programs. • Develop and manage marketing budget.
Humphrey ProductsMarketing Communications Specialist
Jun. 2008 - Apr. 2015Kalamazoo, Michigan Area• Developed and implemented interactive website that increased overall quality and quantity of leads from 300/mo. to 800/mo.
• Managed and wrote content for content marketing strategies, including blogging that generated web traffic and increased leads. • Introduced and maintained social media presence on LinkedIn, Facebook and Twitter, creating 1,600/yr. new conversions.
• Introduced and maintained Pay-Per-Click ad campaigns that increased website conversions 165% in one year. • Implemented email-nurturing campaign to quantify leads to distribution network and increased mindshare with distributors.
• Assist sales with management of quarterly outside sales training meetings.
• Hired and supervised part-time assistant and interns.
Kalamazoo Civic TheatrePublicist
Jan. 2007 - Dec. 2008Kalamazoo, Michigan Area• Composed layout of nine newsletters, compiled information for all programs and prepared publications for print vendor. • Maintained Kalamazoo Civic web site, www.kazoocivic.com. • Wrote and distributed press releases on upcoming performances and any news related to the theatre. • Researched local outlets to publicize productions and classes; managed relationships to gain additional exposure. • Designed effective promotional publications based on evolving organizational need.
Martens Marketing ConsultingFounder and Freelance Marketing Consultant
Jan. 2004 - Dec. 2012• Significantly facilitated growth of SoccerZone through a range of print/digital copy work as well as branding assistance, crafting a marketing plan, managing the organization's public relations and designing memorable ads.
• Resulted in increased revenue through new kids' activity center, increased site traffic and cross-‐selling of sports programs.
• Identified need for Carolyn Mack Tours to have a website promoting day/overnight bus tours.
Wrote, developed and designed site, as well as researched hosting services; drove up bookings for bus tours.
• Collaborated with Substance Abuse Council for Southwest Michigan on brochure commemorating anniversary of organization; interviewed past contributors and volunteers, wrote/designed brochure and managed printing.
• Spearheaded publicity initiative for coupon saving web site, SavingsAngel.com.
Researched competition; developed/pitched plan; wrote 2-3 press releases per month and contacted media for follow-‐up.
Ultimately increased site membership through additional media exposure (print and radio interviews).
American Red Cross Southwest MichiganInterim Director of Communications
Jan. 2001 - Dec. 2002• Wrote and designed press releases related to both 9/11 response and additional various marketing projects.
• Supervised three PR interns, who assisted with various projects.
• Coordinated public speaking requests for the chapter.
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