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Work Background
Portrait SimpleDirector of Communications
Apr. 2009 - Jun. 2014Natick, MALed the planning and execution of branding strategies, team building, and technical updates for a chain of photography studios producing $6 million in annual sales. - Launched monthly promotional campaigns and several new products & packages per year
- Brought the company to peak online engagement with trackable positive results by adding a company presence on social media and creating targeted email campaigns
- Designed, produced, distributed, and updated all studio and mall displays, packaging, pricing & product materials, direct mail, email campaigns, company website, blog, social media, print and online advertising
- Conducted research and generated detailed reports comparing statistics on year-to-year new client generation, client retention, and sales
- Prepared and completed informative presentations at both retail and corporate levels for managers - Negotiated and closed on advertising agreements with publications, major shopping malls, and online media
- Conducted competitive programs to motivate staff and boost team morale within the studios
- Planned and executed studio events, trade show booths, and semi-annual charitable fundraisers
- Successfully balanced and maintained the annual marketing budget
- Wrote, developed, and implemented the very first training handbook for new employees
- Managed all supply and product deliveries from the corporate headquarters to the studio locations each week
- Managed the company intranet on a private server, providing all necessary files, delivery schedules, sales plans, data sets, a ticketing system for technical issues, and communications with outside sources for custom products
- Visited all 10 studio locations throughout the year on a rotating schedule to check on brand representation, marketing displays, supply inventory, and meet with managers
- Helped to form teams and strategies for 3 new retail locations
Portrait SimpleProject Manager
May. 2008 - Apr. 2009Natick, MA- Pioneered various processes and procedures to increase staff efficiency and sales
- Worked collaboratively with the owner, other members of corporate, and studio managers for the research & development of new products, services, policies, client experiences, training, company principles and performance standards
- Tracked, ordered, distributed, and maintained all studio supplies and merchandise for 7 locations
- Managed an online communication system connecting our studio staff members with our lab and corporate team members for individual client order tracking and corporate response to studio needs
- Set up and maintained a company newsletter
- Tracked client feedback and implemented studio workflow improvements based on comments from customers
Novella PhotographyOwner & Photographer
Oct. 2005kickasscouples.com As a professional wedding photographer, I document relationships and capture powerful memories in a way that combines storytelling and art.
Portrait SimpleStudio Manager
Mar. 2005 - May. 2008Natick, MALed a team of 20 photographers in a high volume, boutique quality portrait studio that delivered full service portrait sessions, in-studio printing, digital media and outsourced specialty portrait products. Reported to the director of store operations, consistently meeting and exceeding goals in sales and customer satisfaction. - Performed the recruitment, hiring, training, supervision, follow-up, and evaluation of all team members
- Carried out regular staffing responsibilities including weekly payroll, weekly scheduling, labor hour management and daily appointment designation
- Built and sustained a client-focused culture to ensure a consistently positive portrait experience
- Facilitated team-building activities, ran contests, and independently rewarded innovation, creativity, and work that exceeded expectations to motivate my photographers and boost team morale
- Handled customer complaints, staffing issues, technical failures, unmatched bank deposits and other business management challenges
Portrait SimpleAssistant Studio Manager
Sep. 2004 - Mar. 2005Natick, MA
Portrait SimplePhotographer
Feb. 2004 - Sep. 2004Natick, MA
Maclean Stevens Studios IncLead School Portrait Photographer
Aug. 2002 - Dec. 2003Marlborough, MA
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