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Work Background
AXELVice President of Marketing
Jun. 2020Las Vegas, Nevada, United States
AXELGlobal Director of Marketing
Apr. 2020 - Jun. 2020Las Vegas, Nevada, United States
Smart City NetworksCorporate Director of Marketing
Feb. 2017 - Mar. 2020Las Vegas, Nevada Area
American Casino & Entertainment PropertiesInteractive Marketing Sr. Manager
Mar. 2013 - Feb. 2017Las Vegas, Nevada AreaAppointed to lead the entire online marketing function through a turnaround. Assumed majority of responsibilities & accountabilities previously headed by the vice president and the director of property marketing, then subsequently given lead responsibilities to head the online gaming division, formerly administrated by the CFO. Selected Accomplishments:
Launched and developed a multi-site SEM, SEO, social networking, multi-touch, and direct marketing campaigns that increased online sales 28%, year-over-year, within 4 months. Re-wrote website content and code to conform to up-to-date SEO standards, increasing visibility to first page of search engine results. Regularly involved in advanced contractual negotiations with outside product managers, legal departments, and advertising agencies; creating cooperative campaigns and leveraged contracts. Solely responsible for creating an international, multi-lingual, multi-channel ad campaign from the ground up that generated an additional 15% of total yearly revenue. Lead, managed, and hired a department developing websites under the corporate brand umbrella. These sites ranged from restaurant, to property, to online gambling.
Vegas.comInternet Advertising Manager
Jan. 2011 - Jan. 2013Henderson, NVOversaw paid search advertising, display advertising, email marketing, social marketing, as well as billboard advertising, and print ads; utilizing and staying within a segmented multimillion dollar monthly budget, as well as providing detailed reporting utilizing a variety of analytics reporting tools. Selected Accomplishments:
Launched and developed a multi-site SEM, SEO, social networking and direct marketing campaigns that increased online sales 28%, year-over-year, within 4 months. Re-wrote website content and code to conform to up-to-date SEO standards, increasing visibility to first page of search engine results. Regularly involved in advanced contractual negotiations with outside product managers, legal departments, and advertising agencies; creating cooperative campaigns and leveraged contracts. Solely responsible for creating an international, multi-lingual, multi-channel ad campaign from the ground up that generated an additional 15% of total yearly revenue.
Tripres.comDirector of Advertising
Sep. 2000 - Jan. 2011Las Vegas, Nevada AreaManaged corporate marketing and communications functions, overseeing a monthly million dollar budget and 4-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, and detailed analytical reporting. Selected Accomplishments:
Developed and launched a multi-market SEM, SEO, social networking and direct marketing campaigns that propelled sales from $300K (2002) to tens of millions in revenue by 2011 year-end. Led marketing launch of new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created email, display, PPC, and location based campaigns. Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year with a high level return on ad spend. Solely responsible for all SEM, SEO, social networking, and email marketing campaigns across a number of travel and entertainment markets and products.
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