Award-winning senior marketing professional with over 25 years of experience leading marketing, advertising, public relations, branding, direct marketing, email, SEM, SEO, and social media for B2B & B2C, SaaS, cryptocurrency traders/exchanges, convention centers, encrypted spaces, eCommerce, fine dining, retail products, online gaming, hospitality, travel, tourism, ticketing, casinos, and resorts.
Respected leader of marketing/creative teams, display, multimedia, PR, and corporate communications areas. Conceptualized and orchestrated marketing campaigns that effectively reinforce storylines, build brand images, and go above and beyond hitting bottom lines.
Expert in the technical, conceptual and content development of conversion-driven collateral. Proven ability to drive record-high marketing campaign ROIs and execute successful product launches and the reimagining of an existing product line.More...