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Work Background
PixelHutDesignFounder
Jul. 2024Essex County, Massachusetts, United States• Founder of a design agency specializing in websites, marketing, e-commerce, and web apps with a focus on No code, AI solutions and automations.
• Developed innovative strategies to streamline processes and increase efficiency in design projects.
• Led a remote team to deliver high-quality projects on time and within budget.
• Helped build online digital strategies and generate traffic by empowering clients with knowledge and understanding of their users.
ElukselFounder
Apr. 2024Massachusetts, United States
TrueNorth - Profits to TruckersPrinciple Product Manager
Sep. 2023 - Jul. 2024United StatesTrueNorth is overhauling the trucking industry. We redefine the way truckers run their business. We automate busywork, cut out middlemen, and ensure that the people who do the work take home the profits. As Principle Product Manager my role was to own all in-app functionality beyond our load board. Most was built from scratch with a scrappy/MVP mind set focusing on 'Done' > 'Perfect'. - Redesigned 'sign-up' workflow, boosting conversion rate by 3x
- Built broker-facing Trucklist MVP in just one week
- Centralized document management for load delivery, improving efficiency
- Personalized analytics for payment tracking and market benchmarking
- Personalized analytics to track payments, and benchmark performance against the market - Launched in-app support and chat functionality
- Consulted on CCPA strategy
- In-app real-time offer delivery and negotiation between broker and carrier
athenahealthSenior Manager of Product Management
Jan. 2017 - Dec. 2023Watertown, MassachusettsProduct leader responsible for the custom CMS platform strategy. Strategy consolidated technologies, and web experiences across the client lifecycle and delivered consistent, optimized and branded prospect and client experiences. One of a few teams that operated horizontally building experiences spanning the client lifecycle. • Increased monthly platform visits from 800K to over 4M
• Reduced time to create personalized prospect and client-facing documentation by over 80%
• Led design and UX optimizations increasing site conversion for athenahealth.com by over 100% • Introduced a prospect and client facing microsite strategy
• Built automated microsites increasing sped of data gathering from prospects by 50%
• Operational and process improvements saved over $1M over three years
• Grew platform sites from 1 site to over 10
• Cross-functional team leadership across Marketing, Sales, Onboarding and customer success • Product lifecycle management
• Vender analysis and integrations with SaaS and CRM solutions
• Record of building low turn-over and highly motivated product and engineering teams
SumuFounding Partner
Oct. 2015 - Jul. 2017Cambridge, MAExperiences that used machine learning to recommend apartments to seekers - Found a good user problem to solve and built a mobile solution to meet those needs
- Defined the go to market strategy
- Defined the app UX and design
- Prototyping and user testing
- Determined the supply side (property managers/owners)value prop and strategy
- Responsible for customer acquisition, and success
- Determined the demand side (apartment seekers) value prop and the go to market strategy
- Responsible for our user growth strategy
Catalina MarketingAssociate Director of Product Management
Mar. 2013 - Feb. 2016Boston, MaLargest database of purchase history in the world, connects shoppers to brands and retailers - Invited member of the digital innovation team reporting directly to the C-suite
- Prototyping ideas to grow the companies product portfolio
- Built solutions that helped drive over $4B worth of revenue for our retailer and brand partners
- Grew usage to 1M sessions per month across three mobile platforms (iOS, Android, Windows)
- Managed 4 backlogs, responsible for over 50 releases, 185 Sprints, 1500 dev tasks
- Determined the analytics strategy including vendor selection, and implementation.
- Built the agile framework that was then adopted by the entire company
Catalina USABusiness Analyst
Feb. 2012 - Mar. 2013Boston, MA- Writing requirements for multiple mobile development teams
- Systems used: SalesForce, Clarity, BluePrint, Jira, Vizio, in addition to MS office suite.
uSwitch.comProduct Management associate
Mar. 2009 - Oct. 2011London, United KingdomCompares prices on a range of services, every 25 seconds someone switches and saves money - Lead the re-design of a channel, smoothing out seasonal trends, creating steady revenue growth
- Designed the overhaul of a back end reporting and tracking system
- Oversaw new European credit market legislation (CCD) compliance
- Participated in industry & government level discussions regarding initiatives to improve banking transparency
- Quoted company spokesperson in national press including the BBC, Telegraph and the Financial Times
Three Six ZeroArtist Manager
Jan. 2007 - Feb. 2009London, United KingdomThree Six Zero Group Management is an artists management company for some of the worlds top recording artists. Managed a roster of three artists driving songwriting, performance, recording and marketing strategy
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