UnileverSenior Brand Development Manager Latin America Dirt is Good and Sétima Geração
Jul. 2014 - Dec. 2018- Leadership of the Sustainability Program for Home Care, including Circular Economy projects; such as OMO made from plastic from the Brazilian shore and OMO Dilutable to reduce plastic from the chain, whilst educating consumers. - Responsible for disruptive innovation agenda (new benefits, new formats, new brands); and leadership of OMO portfolio extension strategy, launching key innovation projects and campaigns for OMO, such as Puro Cuidado, Sports, AntiBac, Força da Natureza.
- Leader of Sétima Geração brand, developing the mix cross categories and brand strategic role in portfolio
- Business Partner for South Cone and Middle America regions (business, market and consumer analyses, portfolio management and campaigns implementation); - Leadership of Water Saving, Whitespace, Competitors and Profitability initiatives for the brand.
- Leadership of Wellbeing initiatives for the Home Care team in partnership with HR.