A results-driven marketing leader with 20 years of experience in the FMCG industry, specializing in building and managing strong global and local brands. Proven track record in developing and executing marketing strategies that drive sustainable growth and long-term brand equity.
Throughout my career, I have held leadership roles at local, regional, and global levels, successfully leading cross-functional teams. My expertise spans brand strategy, architecture, positioning, and equity, as well as portfolio management, innovation, communication, activation, business models, and performance optimization.
Passionate about transforming consumer insights into meaningful opportunities, I craft brands that create value for people and the planet while fostering high-performing, purpose-driven teams.
Curious by nature and driven by purpose, I challenge the status quo with a strong bias for action. “Why?” and “Why not?” are the questions that fuel my approach to innovation and growth.More...