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Work Background
DNEGManaging Director
Sep. 2023 - Jan. 2025London, England, United KingdomManaging Director of DNEG Immersive Experience (IXP), a business unit designed to connect ambitious brands with their most passionate audiences through immersive experiences using marketing science and technological inspiration.
The MillPresident, Global CEO
Nov. 2020 - Jun. 2023Los Angeles, California, United StatesI helm The Mill’s global network of 10 studios in 7 countries. Our world class artists, producers, technologists and strategists consistently raise the bar on what is possible in the world of visual arts. We have earned our reputation for a boutique approach to craft and excellence, delivered at global scale.
The MillPresident, Managing Director
Sep. 2019 - Nov. 2020Los AngelesI joined The Mill as President, Managing Director of our Los Angeles studio to help drive the evolution of our capabilities across VFX, Direction, Design, XR and Location-Based Experience.
EssenceSVP, Client Solutions
May. 2018 - Jul. 2019Los Angeles, CALed cross-portfolio strategic intelligence for NBCU, with day-to-day leadership on E! Television. Primary focus on the ever-changing Entertainment landscape and the impacts of new technologies, market entrants and consumer behaviors.
Optimistic IndustryCEO and Founder
Sep. 2017EverywhereOptimistic Industry is a strategic consultancy helping people and companies matter in culture.
All Def DigitalMD, Head of Strategy and Creative
Apr. 2016 - Sep. 2017Los AngelesMD, Head of Strategy and Creative at All Def, a start-up multi-platform media company designed to bring a voice to global hip-hop culture.
R/GA and HUSTLEVice President, Managing Director
Jul. 2013 - Apr. 2016
72andSunnyManaging Director
Dec. 2010 - Jun. 2013Los AngelesLed agency growth and evolution while providing direction for Google, Samsung Mobile, Target, ESPN, Activision, Sonos, Anheuser Busch and CKE. Initially hired as Director of Strategy, took on MD role after 6 months.
NikeMarketing Director, Mexico
Jan. 2009 - Dec. 2010Led a team of 35 to develop and execute Nike Mexico's integrated marketing efforts across sports marketing, retail, advertising, digital, PR and events.
NikeGlobal Brand Manager
Aug. 2007 - Jan. 2009Global Brand Manager of Nike's Athletic Training category, responsible for strategic direction of seasonal efforts, and long-term product strategies resulting in footwear and apparel creation.
Wieden + KennedyPlanning Director
Mar. 2006 - Aug. 2007Strategic Planning Director on Nike's US business, focused on Football, Basketball, Running, Soccer and Women's sport.
180 AmsterdamHead of Planning
Aug. 2002 - Mar. 2006After coordinating with 180 on adidas global win, joined 180 as Head of Planning across adidas and 180 new business, including Motorola, Amstel, Opel, and local Dutch businesses.
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