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Work Background
Allegro MicroSystemsSales Enablement Manager
Oct. 2020Palm Bay, FL, United StatesDevelop, coordinate and execute training, promotional programs and regular communication with Allegro’s direct sales/technical teams, reps and distributor network. - Develop calendar, content and online training of the company’s products and processes
- Support product launches and promotions - Organize F2F technical/sales training events for channel partners and customers
- Collaborate with product marketing, corporate marketing and sales to deliver high caliber content in a timely fashion to all relevant parties involved with selling Allegro products
- Develop a global training strategy to support different learning modes in worldwide regions
Brevard Mask MakersProgram Director
Mar. 2020 - Apr. 2021Palm Bay, Florida, United StatesCommunity Action Response to COVID-19
- Delivered 40K+ face masks in 13 months to healthcare, schools & essential workers
- Identified strategic need in the community for face mask PPE and mobilized community response
- Utilized social media to organize and recruit sewing talent in Brevard County willing to donate time and materials, as recipients in need of PPE
- Administrator of online group managing membership, goals, & project specifications during time of extreme uncertainty
Renesas ElectronicsSr. Manager, Global Channel Programs
Mar. 2014 - Aug. 2019Palm Bay, Florida(Formerly Intersil Corp.)
- Supported 4K-member direct & 3rd-party sales team worldwide with incentive programs, partner campaigns, mindshare activities, regular communication & product information
- Distributor and rep firm relationship management, including planning, forecasting & budgeting - Focused on organic sales growth specific to underrepresented China market
- Information liaison between technical marketing managers & sales team
- Managed programs & go-to-market strategies of innovative sales tools showcasing the company’s product portfolio synergies
- Oversaw content management and back-end web design of sales partner extranet
- Developed and closely managed all aspects of online & LMS live product training. Included content focus/creation, certification requirements, live event logistics and post-training effectiveness metrics.
- Traveled extensively to meet with partners and sales throughout Americas, Europe & Asia
IDT - Integrated Device Technology, Inc.(acquired by Renesas)Global Distribution Marketing Manager
Jul. 2012 - Mar. 2014San Francisco Bay Area- Timing business unit liasion to sales team worldwide
- Responsible for delivering product information, sales tools and incentive programs
- Sales and technical training programs
- Distributor and rep firm relationship management
Silicon LabsDistribution Programs Manager
Oct. 2008 - Jun. 2012Austin, Texas Area- Support 1200-member sales team worldwide with product information, training and incentive programs
- Sales and technical training programs
- Distributor and rep firm relationship management
Silicon LabsSales Communications Manager
Oct. 2005 - Oct. 2008·Sales support and communications liasion to semiconductor sales team & distribution partners
·Closely aligned with the global direct sales team, management and reseller/rep organizations
·Responsible for providing the channel with product information, new product launch programs, incentives and general channel management
·Responsible for online training of distributor FAE's; coordinating regional training events
·Web updates & maintenance as necessary
·Travel throughout North America, Europe & Asia
Motorola Semiconductor Products SPS (acquired by Freescale)Alliance/Distribution Manager
Jan. 1997 - Dec. 2002EMEA Distribution Marketing Manager ·P&L responsibility for European market; Sales growth from $0 to $180K representing 2,000 units moved through channel sales; consistently exceeded forecasts
·Revenue-driven relationships with 10 European channel alliances that included subsidiaries of Avnet, Arrow and Future Electronics
·Used conflict resolution skills to strengthen alliance relationships DISTRIBUTION SALES EXECUTIVE (1999-2001)
·P&L responsibility in Americas market; Sales growth from $0 to $650K representing 520 units moved through channel sales; consistently met forecasts ·Revenue-driven relationships with 12 Americas channel alliances that included Avnet, Arrow, Future Electronics and MIPS Technologies
·Instrumental in building executive distribution relationships that led $30B organization to acquire established software company for $95M
·Pioneered the execution of brand recognition and software products
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