SnowflakeProduct Marketing Lead, Developer Experiences
Oct. 2023 - Aug. 2024San Mateo, California, United StatesBuilt and executed a go-to-market strategy and programs that positioned Snowflake’s developer experiences. Crafted compelling messaging, content assets, sales enablement materials, and more for use by Snowflake marketing, sales, technical field teams, and partner teams. Collaborated cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans for various product releases, including Snowflake Copilot, Streamlit in Snowflake, Snowflake's native DevOps solutions, and Snowflake Notebooks. Partnered with the Developer Relations and Streamlit Community Growth teams on developer marketing programs, driving hands-on usage across the Snowflake customer ecosystem. Developed market and competitive intelligence, as a thought leader and domain expert.