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Work Background
InngestHead of Product Marketing
Aug. 2024
SnowflakeProduct Marketing Lead, Developer Experiences
Oct. 2023 - Aug. 2024San Mateo, California, United StatesBuilt and executed a go-to-market strategy and programs that positioned Snowflake’s developer experiences. Crafted compelling messaging, content assets, sales enablement materials, and more for use by Snowflake marketing, sales, technical field teams, and partner teams. Collaborated cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans for various product releases, including Snowflake Copilot, Streamlit in Snowflake, Snowflake's native DevOps solutions, and Snowflake Notebooks. Partnered with the Developer Relations and Streamlit Community Growth teams on developer marketing programs, driving hands-on usage across the Snowflake customer ecosystem. Developed market and competitive intelligence, as a thought leader and domain expert.
CircleCISenior Director Product Marketing
Aug. 2021 - Aug. 2023San Francisco Bay AreaContinued the expansion and growth of the Product Marketing team, spearheading the recruitment of a competitive intelligence expert and CI programs. Assumed responsibility for integrated programs management and analyst relations. Drove ongoing initiatives in release marketing, strategic marketing, sales enablement, and solutions marketing. Supervised quarterly planning activities, focusing on marketing programs, product-led-growth lifecycle marketing activities, and budget allocation. Additionally, provided coaching and support for the professional development of PMM team members, fostering their growth within the organization.
CircleCIDirector of Product Marketing
Jan. 2019 - Aug. 2021San Francisco Bay AreaEstablished the Product Marketing team from the ground up, fostering its growth. Initiated and nurtured a successful partner marketing program, sales onboarding and enablement efforts, actively engaged in pricing research and re-packaging initiatives. Led and supported key product releases, managing the entire product lifecycle from inception to end-of-life efforts for the legacy platform. Additionally, played a key role in establishing a robust, DevOps partner ecosystem.
CircleCISenior Product Marketing Manager
Jan. 2017 - Jan. 2019San Francisco Bay AreaLed the development of product marketing and Go-to-Market (GTM) frameworks from inception, involving in-depth persona research & development, customer journey mapping, product architecture definition, and the creation of impactful messaging & positioning strategies. Spearheaded the establishment of CircleCI's GTM engine and initial enablement efforts, meticulously preparing for the initial re-platform release and subsequent feature launches.
BraintreeSenior Product Marketing Manager
Jun. 2015 - Dec. 2016San Francisco Bay AreaProduct marketing for the Braintree product portfolio, adopting a developer-centric approach to reach a diverse global audience of merchants across various industries seeking a robust payments platform. Oversaw a team of marketing managers specializing in lifecycle marketing and web optimization. Led initiatives including launch management, product positioning, competitive analysis, market and customer research, and sales enablement. Successfully managed projects in a complex, highly-matrixed environment, collaborating closely with cross-functional teams from product, operations, sales/business development, and counterparts at PayPal Inc.
Jumio CorporationSenior Marketing Manager
Mar. 2014 - May. 2015Palo Alto, CAEnhanced and managed an enterprise lead lifecycle and qualification platform for a rapidly growing startup. Collaborated with a global marketing team to develop and execute crucial demand generation, automated nurturing, and lead scoring programs. Provided training to marketing team members for effective campaign execution and customer engagement using Marketo and Salesforce, ensuring adherence to established standards. Identified and suggested new systems and streamlined workflow processes to enhance scalability and efficiency. Acted as the primary marketing automation administrator while overseeing multiple product marketing initiatives. Additionally, supervised and evaluated third-party vendors for demand generation and digital acquisition channel efforts.
Jumio CorporationProduct Marketing Manager
Jan. 2013 - Mar. 2014Palo Alto, CAEffectively managed a marketing budget to execute go-to-market plans and drive lead generation efforts. Established a robust B2B marketing funnel infrastructure by implementing best practices, processes, and tools for both marketing and sales teams. Offered valuable market and industry insights through competitive analysis, buyer persona identification, and segmentation efforts, as well as customer-centric events and webinars. Supervised a team of contractors and a marketing events coordinator, ensuring the successful delivery of sales enablement, thought leadership, and brand awareness at industry-specific events and conferences.
nCircleCI Network Security, Inc.Product Marketing Manager
Nov. 2011 - Dec. 2012San Francisco Bay AreaCreated and oversaw product marketing initiatives for rapidly growing SaaS/cloud-based security solutions. Developed strategic positioning informed by market assessments and quantitative analysis. Increased product awareness, adoption, and usage rates through scalable marketing programs and UI-integrated marketing messages and tactics. Offered continuous support in developing programs, tools, and resources for lead generation efforts. Additionally, handled content creation for web collateral and sales training materials.
IntuitSegment (Product) Marketing Manager
Mar. 2009 - Nov. 2011Mountain View, CADeveloped and implemented marketing strategies, including messaging, positioning, pricing, and distribution, for electronic payment solutions. Created comprehensive go-to-market plans for product and feature releases, overseeing various marketing channels such as web, direct, social, in-product, and telesales. Utilized product and web-based reporting for customer insights and segmentation, optimizing marketing efforts. Conducted continuous testing of user lifecycle conversion funnels, focusing on the entire customer journey from shopping to the first-use experience. Achieved success by increasing usage and minimizing attrition rates.
IntuitAssociate Marketing Manager
Dec. 2007 - Mar. 2009Woodland Hills, CALed the comprehensive rebranding initiative for Intuit Payment Solution products and managed their retail distribution partnerships with major retailers such as Staples, Best Buy, and Office Max. Conducted testing of user-generated content and utilized social media as effective awareness channels. Played a key role in the annual marketing forecast and planning, focusing on cross-channel acquisition efforts including software in-product placements, direct channels, paid search, website, and social media.
Bank of America (formerly Countrywide Financial Corporation)Online Marketing Coordinator
Jul. 2006 - Nov. 2007Simi Valley, CAManaged web and email marketing campaigns for insurance products, providing essential support to marketing managers. Assisted in product specifications, creative direction, copywriting, and prepared campaign reports for email and direct marketing efforts. Developed detailed campaign cost estimates, planned and executed tests, managed CRM databases, and oversaw process management and analysis. Played a key role in sales enablement, acquisition marketing, and calendar planning. Managed web reports and conducted monthly/yearly performance tracking for online programs and other initiatives in alignment with planned activities and budget.
Procter & GambleBusiness Development Associate
Mar. 2004 - Jul. 2006Woodland Hills, CAManaged content for wellausa.com and salondaily.com, overseeing design elements and collateral for both brand launches and the existing Wella & Sebastian professional beauty brands. Collaborated with the editor-in-chief on a quarterly consumer magazine distributed to salons nationwide. Partnered with the PR team to create compelling content and copy for email campaigns and press releases.
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