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Work Background
Founder & Enablement Advisor
Scaling EdgeFounder & Enablement Advisor
Jul. 2025Berlin, GermanyI started Scaling Edge to help B2B companies improve their go-to-market execution through clear processes, practical enablement, and focused team activation. My work is grounded in a decade of hands-on experience building enablement from scratch in fast-growing companies. Now, I bring that experience to sales, success, and partner teams that need to get aligned, move faster, and scale smarter. 🔹 The core offer: GTM Bootcamp – a 2-day in-person program to define custom sales processes, build repeatable plays, and align teams for execution 🔹 Other services include: - 1:1 coaching for enablement professionals - Strategic support for onboarding, sales plays, and partner enablement - The Enablement Handbook – a free resource for GTM teams I work directly with founders, CROs, and enablement leaders to help them fix what’s not working and turn enablement into a real revenue lever.
Head of Sales Enablement
ParloaHead of Sales Enablement
Jul. 2023 - Jul. 2025Berlin, AllemagneI founded and lead the Go-to-Market Enablement team at Parloa, where I design and implement scalable enablement strategies that enhance revenue performance and drive a seamless go-to-market (GTM) process. My team (5 FTEs) supports all key commercial functions - including Sales, Business Development, Customer Experience, and Partnerships - while also building impactful enablement programs for Partners and Customers. Key Achievements: *Built Sales Enablement Foundations: established foundational enablement programs and resources to equip sales teams with the skills, tools, and insights needed to improve performance, fostering a culture of continuous learning and development *Product GTM Strategy and Enablement: spearheaded initiatives to equip internal teams and partners with in-depth product knowledge and GTM strategies, ensuring alignment and readiness to scale across various markets *Partner Enablement and Collaboration: optimizing the partner enablement program and developing the Parloa Partner Academy—a blend of online learning and instructor-led training designed to equip partners with the knowledge and resources to scale effectively and succeed alongside us *Optimized Go-to-Market Execution: developed a cross-functional enablement framework that unites commercial strategies with product and organizational goals, enabling efficient execution and consistent performance across teams
Senior Manager Global Enablement
UberallSenior Manager Global Enablement
Jan. 2022 - Jul. 2023Berlin, GermanyBuilding and driving Uberall’s Global Enablement strategy in order to make the Customer Organisation (Sales, Partnerships, Customer Success, Solution Consultants…) effective and successful. Managing a team of 4 individual contributors, I am focusing on: *Onboarding & Development - helping the teams to onboard efficiently and understand roles expectations *Training - empowering teams with knowledge and skills through regular trainings *External enablement - helping our customers and partners to be successful through scalable and effective education supporting our reseller model *Content - providing content and documentation to ensure teams are equipped for their customer conversations *Tech stack - ensuring smooth implementation and high adoption of the existing tech stack (Seismic, Gong, Outreach, Cognism, Salesforce…)
Global Enablement Manager
UberallGlobal Enablement Manager
Mar. 2021 - Mar. 2022Berlin, GermanyIn charge of implementing and supporting Uberall's enablement strategy for a variety of audiences (Sales, Partners, BDRs, SEs, Customer Success...): *Build out a curriculum tailored for each of the audiences above, including new hire onboarding training *Design enablement content in collaboration with Sales, Solution Engineering, Product Marketing *Supervise the planning and execution of Sales Kickoff, Bootcamps and various Readiness & Enablement events *Build and launch Certification Programs, Peer Learning and Shadowing Programs *Lead the development, delivery, and training of effective sales playbooks *Procure, implement and manage Seismic - Sales Enablement & Learning Platform *Maintain the metrics and the overall KPIs for the sales enablement initiatives
Head of Sales Support
UberallHead of Sales Support
Jul. 2019 - Mar. 2021Berlin Area, GermanyIn charge of developing highly scaled and efficient support processes and enablement programs: • Creation and optimization of standardized sales support processes within the European market, driving adoption of standardized tools and reporting • Definition of enablement strategy across segments and functions to build programs and learning paths that align with the company's objectives • Implementation of the development, delivery and training of effective sales playbooks in collaboration with Revenue Operations, Learning & Development, and Product Marketing • Implementation, usage and leverage of sales technology tools for reporting, benchmarking, content management to increase sales efficiency and effectiveness
Sales Support Specialist
UberallSales Support Specialist
Oct. 2018 - Jun. 2019Berlin Area, GermanyRole & tasks: • Implementation and use of analytical tools • Production of scalable reports and analysis to increase sales efficiency • Drafting commercial presentations
Intern Sales Support
UberallIntern Sales Support
Jul. 2018 - Sep. 2018Berlin, Berlin, GermanyRole & tasks: • Drafting commercial presentations • Lead generation and qualification • Support daily commercial tasks
Sales Support Private Banking (Internship)
BNP ParibasSales Support Private Banking (Internship)
Jun. 2016 - Aug. 2016Région de Paris, FranceAs a part of a leading global banking group, BNP Paribas Private Banking is leader in its market in terms of active assets (Ranked Best French Private Banking in 2018 by Financial Times). Role & tasks: • Drafting commercial presentations • Development and update of CRM • Framing prospection process
Shift Manager
Diverse restaurants & hotelsShift Manager
Jul. 2013 - Jun. 2018Paris Area, FranceWorking in order to finance my studies, this experience enabled me to discover: • Team management (6-18 people) • Inventory management • Customer relationship
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