Viant TechnologyManager, Technical Account Management
Jan. 2021 - Dec. 2021Denver Metropolitan Area• Managed team of four Technical Account Managers responsible for oversight of all measurement and attribution engagements for key accounts including Activision, Airbnb, Discovery Networks, New Balance, Nissan/Infiniti, and more
• Developed custom insight analyses for key measurement clients utilizing Google Cloud workflow automation tools and advanced, multi-step SQL logic to deliver client-ready dashboards in Tableau, Google Data Studio, TapClicks, and other visualization platforms
• Grew Technical Account Management team from two to four TAMs in 18 months to support growing Sales team following Viant’s IPO in February 2021
• Consulted on all development stages of revamped Multi-Touch Attribution measurement offering including key pathway logic considerations, client feedback gathering, project management, and training material creation
• Directed major sales training efforts around Viant’s measurement solutions comprised of two eight-week knowledge sharing series which are now core tenets in onboarding process for all new sales team members
• Prototyped and developed CTV cross-device conversion offering which informed backend attribution engine that powered all attribution reporting released in 2020 and beyond