Central PA Convention and Visitors BureauCreative Design & Technology Manager
Mar. 2014 - May. 2017State College, PennsylvaniaLaunch new tourism websites, overseeing UX, design, and brand development with a focus on persona-based targeting. Managed B2B and B2C websites and promotional microsites, analyzing data for strategic insights. Served as CRM super-admin, ensuring database accuracy, reporting, and data hygiene. Developed and executed email marketing strategies, including content creation, audience segmentation, and performance monitoring. Created marketing collateral using Adobe Creative Suite, managed website and social media analytics, and maintained all technical components including CRM, websites, and customer-facing technology.