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Work Background
SAICMarketing Analytics and Operations Manager
Sep. 2024Develop and implement strategic marketing operations frameworks, optimizing processes, technology, and metrics to ensure seamless alignment between marketing strategies and overall business objectives. Collect, analyze, and interpret marketing data to generate actionable insights and recommendations for enhancing ROI and refining marketing strategies. Collaborate closely with the CMO and cross-functional teams to ensure cohesive coordination across marketing efforts, including marketing campaigns, ABM, and Opportunity-Centric Marketing, driving efficiency and performance at all levels.
KnowFully Learning GroupSenior Manager, Marketing Operations & Web Strategy
Jan. 2021 - Jul. 2024Radnor, Pennsylvania, United StatesServe as a super admin and SME for a diverse tech stack, leading digital transformations across 16 websites. Oversee the implementation and optimization of email marketing, automation, web design and CRO with technical SEO strategies. Manage project roadmaps, budgets, and cross-functional collaboration within an Agile framework. Drive strategic growth initiatives, vendor management, and the development of SOPs, while providing training and tactical support to ensure peak performance and successful outcomes.
CANNON Instrument CompanyMarketing Operations Manager
Aug. 2018 - Aug. 2021State College, Pennsylvania, United StatesManage martech stack including Salesforce CRM and SalesLoft to meet B2B marketing and sales goals, ensuring accurate pipeline reporting and dashboard creation. Oversee Cannon’s digital footprint, including website management, SEO, UX, and customer journey optimization. Monitor and analyze web traffic to drive actionable insights. Serve as the in-house graphic designer and technical writer, producing all marketing and sales materials. Develop and maintain an email marketing strategy, training teammates on best practices and KPIs. Write and update technical manuals, brochures, and marketing collateral using Adobe Creative Suite and Microsoft Office.
Central PA Convention and Visitors BureauCreative Design & Technology Manager
Mar. 2014 - May. 2017State College, PennsylvaniaLaunch new tourism websites, overseeing UX, design, and brand development with a focus on persona-based targeting. Managed B2B and B2C websites and promotional microsites, analyzing data for strategic insights. Served as CRM super-admin, ensuring database accuracy, reporting, and data hygiene. Developed and executed email marketing strategies, including content creation, audience segmentation, and performance monitoring. Created marketing collateral using Adobe Creative Suite, managed website and social media analytics, and maintained all technical components including CRM, websites, and customer-facing technology.
Affinity Connection Inc.Lead Project Manager -- Website and Content
Apr. 2013 - Apr. 2014State College, Pennsylvania, United StatesManaged 120 websites, including content creation and site administration for HappyValley.com, while overseeing social media accounts. Crafted targeted content for digital and print publications, email, and direct mail campaigns, often focused on fundraising goals. Acted as a liaison between clients and internal teams to ensure the successful execution of marketing campaigns within time and budget constraints. Developed and implemented social media strategies, engaging with audiences and analyzing performance to strengthen online presence and customer relationships.
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