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Work Background
Maine House Democratic Campaign CommitteeDirector of Finance & Marketing
Aug. 2022Maine, United States
Swing LeftRegional Organizing Coordinator
Jan. 2020 - Dec. 2020· Worked with grassroots groups across New England to activate regional volunteers for Pennsylvania, a swing state Swing Left focused on flipping blue in the 2020 election
· Collaborated with campaign leaders and PA Dems organizers to communicate the most up to date information to Swing Left group leaders and volunteers
· Created a living database of grassroots groups and organizers working across PA to identify districts, counties, and campaigns in need of additional activist support
· Responsible for the Swing Left New England e-mail newsletter, a bi-weekly newsletter sent out to 2,000+ volunteers across the region, featuring updated roundups of activist action opportunities · Organized and ran monthly calls for East Coast grassroots group leaders to discuss best activism practices and ongoing PA outreach strategy
· Trained grassroots groups and volunteers across New England on phone banking, text banking, and canvassing
Ocean + FieldFounder
Jan. 2019Portland, Maine Metropolitan AreaOcean + Field helps small businesses break through with data driven social strategy, brand marketing, web design, and SEO. Visit our website for more information! www.oceanandfield.com
StriVectin Operating CompanyConsultant - Retail Marketing
Jan. 2019 - Dec. 2019· Led strategy and execution for marketing programs & merchandising updates to increase brand market share and drive retail sales for partners including Ultra, Macy's, QVC, Dillard's, and Salon Centric
· Partnered with retailer.com teams to drive digital campaigns including display, affiliate, and Facebook programming
· Analyzed NPD data and built competitive reports for top management to drive 2019 product development strategy
Raw Spirit FragrancesDirector of Sales & Marketing
Jan. 2017 - Dec. 2019· Work directly with founders to lead sales, marketing, business development, channel strategy, and social strategy for two fragrance brands: Raw Spirit (Niche brand sold via e-commerce) & Wild Spirit (Wal-Mart exclusive, launched July 2018)
· Managed product development, coordinating with internal and external teams to oversee product design, costs, and timelines
· Directly responsible for overhauling social media, working with influencers and content creators to reposition the brands and drive engagement across all social platforms
· Responsible for Raw Spirit e-comm strategy, including ongoing Google Analytics reporting and Facebook Ad strategy
TOCCASenior Key Accounts Manager
Jan. 2016 - Dec. 2017New York, NY· Drove 13% growth in 2016 and 16% growth in 2017 for key accounts including Sephora, Sephora Canada, Sephora Mexico, SIJCP, Anthropologie, and Blue Mercury across e-comm & B&M. Responsible for developing and achieving net shipments plans for all accounts
· Developed exclusive launches and gift sets in partnership with retailer merchants to drive increased OTB and net shipments plans across both e-comm & B&M
· Worked with internal teams to develop and execute promotional products, merchandising, sampling programs, digital programs, and social media content
· Managed North American field sales team with 3 direct reports. Responsible for developing regional sales goals per door and managing quarterly reporting and reviews
CotyMarketing Manager, US Marketing, Calvin Klein Women's Fragrances
Jan. 2015 - Dec. 2016New York, NY· Drove market share growth while maintaining brand positioning and achieving financial goals for Calvin Klein Women’s fragrances, a portfolio of brands worth $80MM at retail and ranking #7 in the industry
· Managed media strategy in partnership with Zenith Media, overseeing planning and execution of $30MM media budget across print, digital, & OOH
· Planned and executed all seasonal US marketing programs, partnering closely with the sales team to create retailer specific strategies for accounts including Macy’s, Amazon, Ulta, and Kohl’s
· Responsible for P&L optimization for Calvin Klein brands; executed a P&L analysis for all Coty Prestige brands to identify opportunities for gross to net spend reduction within specific retail clusters
· Analyzed NPD consumer data on a weekly and monthly basis, generating insights to drive product development and marketing strategy across all retailers
INTERPARFUMS LUXURY BRANDS, INC.Marketing Manager
Jan. 2011 - Dec. 2014New York, New York· Managed marketing and media budgets totaling over $9MM for the Burberry, Karl Lagerfeld, Montblanc, Boucheron, Balmain, and Van Cleef & Arpels fragrance brands
· Responsible for launching and managing Montblanc Legend, nationally ranked the #1 men’s fragrance launch of 2012; continues to rank nationally in the top 10
· Coordinated cross functional teams including finance, supply chain, forecasting, creative, sales, and product development to ensure execution of new product launches, promotions, and visual weeks with major retailers
Godiva ChocolatierMarketing Coordinator, Global Innovation
Jan. 2009 - Dec. 2010New York, NY· Managed the development of seasonal chocolates and dipped products for North America, monitoring key project milestones to ensure project completion fulfilled key financial objectives · Worked with cross functional teams including R&D, QA, and legal to identify market specific needs and ensure on time execution throughout all North American Godiva retail stores
Clarins Fragrance GroupeMarketing Intern
Jan. 2008 - Dec. 2009
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