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Work Background
Q & CoFounder & Digital Consultant
May. 2025United KingdomHelping purpose-driven organisations cut through the digital noise with strategies that are bold, inclusive and grounded in real-world outcomes. Delivering digital strategy and transformation projects for charities, startups and professional services
Embedding accessibility-first design thinking across digital journeys
Advising on MarTech, CRM, content strategy, and performance marketing
Supporting internal teams with capability-building, workshops, and change management
Translating complexity into clarity — from boardroom to backend
Providing strategic guidance on digital transformation initiatives, focusing on accessibility and user-centric design. Now open to contract and freelance opportunities — especially where inclusion, impact and a bit of digital bravery are needed.
RNIBHead of Digital Engagement
Mar. 2023 - Mar. 2025London, England, United KingdomTransforming digital engagement strategies to drive accessibility, customer acquisition, and business growth. Strategic Digital Leadership & Board Influence: Developed and executed a three-year digital transformation roadmap, securing C-suite buy-in and aligning digital engagement with RNIB’s wider strategic vision.
Budget & Financial Management: Managed a £3 million digital budget, optimising spend across SEO, PPC, UX/UI design, automation, and digital platforms, delivering a increase in ROI.
Organisational Change & Digital Innovation: Led a cross-functional digital transformation project, integrating AI-driven personalisation, CRM enhancements, and customer journey automation, resulting in improvement in engagement rates.
Crisis Management & Reputation Protection: Developed and led crisis communications strategies for sensitive accessibility and inclusion issues, ensuring brand trust and compliance.
Customer-Centric UX/UI & Digital Experience: Championed a user-first design approach, improving website accessibility, customer journeys, and personalisation to achieve a boost in conversions.
People Leadership & Talent Development: Led and mentored a team of 10, fostering a culture of innovation and professional development, driving team performance
RNIBSenior Digital Engagement Manager
Sep. 2021 - Mar. 2023Responsible for digital strategy across all online platforms in order to drive excellence across digital engagement and work to systematically improve capability and effectiveness focusing on a range of digital marketing activities, including SEO, paid search, email marketing, CRO and more. Work alongside senior colleagues within the Customer Engagement team, to take responsibility for the planning and implementation of clear and well-structured customer journeys.
Winckworth Sherwood LLPDigital and Communications Manager
Nov. 2019 - Aug. 2021London, England, United KingdomOwn, develop, and execute marketing strategy across multiple product lines, with focus on digital transformation
Responsible for all email marketing across the firm
Responsible for all video communication (creation, delivery, ideation) Training for digital platforms as well as LinkedIn training for the firm, including Partners and C-Suite.
Introduced podcasts, increasing enquiries to websites by 30%.
Amend and Manage PPC and SEO campaigns across firm increasing website traffic by 6% through SEO
Designed and in charge of the Flexible Working campaign brochure in partnership with YouGov
Work with agencies and external stakeholders to push out impactful marketing campaigns
Introduced Monthly reporting as previously had no way of tracking progress
BNP Paribas Real EstateDigital Project Manager
Oct. 2018 - Oct. 2019London, United KingdomDesigned, developed and launched new website including UX and informational architecture, rebranding and new SEO / PPC strategies leading to 50% increase in leads since July. Designed and developed new workflows for digital processes, streamlining the teams’ workload
Onboarding of 1000 commercial agents to new property portal, including trainings, creating best practice guidelines and point of call for all enquiries, leading to more consistent presentation of the properties. Introduced the concept of Quality Scores to ensure listings are of high quality on website
Migration of Concep to Eloqua email platform for all staff, including strategic development and sign off of templates
Since Merger with Strutt & Parker, responsible for data migration and creating new Customer journeys. Working with Head of Digital Marketing to develop and execute Digital Marketing Strategy Defining and leading multi-channel lead generation strategies for B2B and B2C business units including PPC, social media and email, increasing visits to the website by 7%. Working with content teams to generate inbound marketing campaigns including development of content strategy.
Use Agile delivery methodologies and pragmatic application within fast moving corporate environment Plan, document and execute core digital projects according to deadlines and strict budget Leading on regular data analysis and reporting on core projects including Monthly reporting using Google Analytics for Board of Directors, to gain valuable insights and directly influence the digital strategy
Currency UKMarketing Manager
May. 2017 - Oct. 2018London, United KingdomRevenue Growth & Lead Generation: Increased inbound leads by 60%, generating over 100 leads per month through a targeted digital strategy.
Budget & Financial Oversight: Managed a £1 million marketing budget, optimising digital spend across SEO, paid media, and CRM to achieve a 60% return on investment.
Salesforce & CRM Automation: Co-led Salesforce and Pardot integration, driving automation, lead scoring, and customer engagement.
Crisis Communications & Regulatory Sensitivity: Developed financial-sector crisis response strategies, mitigating reputational risks and maintaining compliance.
Brand Recognition & PR Leadership: Led award-winning marketing campaigns, securing Best British Bank Awards and Most Transparent Broker recognition.
HaysSenior Digital Marketing Executive
Jul. 2016 - Mar. 2017London, United KingdomMy role encompasses the strategy and planning of every aspect of how a user interacts with our digital platforms. From how we appear on search engines and across social media, building our websites and populating them with the latest content through to helping to optimise how people search and apply for jobs whilst using our websites and conducting user testing. Key achievements:
• Developing and implementing digital content strategy and planning for the UK&I website
• Creating informational architecture for the navigation and site structure (wireframing) based on UX best
practices and A/B tests
• Line manage and supervise team of two to ensure work of the team is of a high quality
• Design, and develop best practice guidelines for online content
Norton Rose FulbrightDigital and Multimedia Creative (Brand, Design and Digital)
Apr. 2015 - Jul. 20163 More London Riverside, London SE1 2AQPart of the in-house Brand, Design and Digital team, within this global law firm, reporting to the Head of Brand and Design Digital and Web: Upload new content/imagery to the firm’s website and microsites via the content management system, ensuring the firm’s latest campaigns are effectively promoted across the site (Sharepoint, Drupal, Wordpress and Umbraco). Posting via Hootsuite. Handling website enquiries, review, refresh and enhance current web pages from internal clients across global offices. Problem solving around client communication challenges in order to come up with the appropriate solution ensuring both quality of production and delivery methods. Applying knowledge of UX/UI in designing interfaces and portals for both internal and external client base. I was involved in the rebranding of the company website, ensuring and helping the global offices adheres to our templates, as well as creating micro sites and consulting solutions to best utilise a "digital first" approach towards the new digital strategy. Multimedia and Digital Design: conceptualising, filming and editing of multimedia and video content, designing and executing interactive flash documents for Global Chairman. Create infographics for online as well as print for pro-bono sponsorships and corporate partner McLaren. Conceptualise video storyboards. Produce, edit and export video for all platforms. Worked closely with visual, presentation and motion designers in international offices as well as developers to think and design cross platform – online and offline – to deliver a great user experience. Create brochures, publications and newsletters for print, as well as translating these into digital experiences using InDesign
London School ConsultancyTutor
Aug. 2013 - Aug. 2015- Preparing 11-18 year old students for university and college, - Subjects taught: Graphic Design, Art History, Design Technology, English Literature. - Helping students put together a portfolio for relevant courses, - Advice for career & university applications. - Teaching: Isometric & Technical Drawings, How to make work visual , Form & Function , Critical Product Analysis
AppleWorkshop Manager
Jul. 2012 - Aug. 2013- Assisted businesses to set up and personalize the Apple software on their machines. - Kept 10-member sales and workshop team focused and motivated by giving 15-minute weekly speech
- Teaching Apple software and hardware to both consumers and businesses. - Faciliated businesses determine which software and product would best suit their work environment on a both short and long term basis. - Troubleshooting of devices fixing problems with mail settings, IP addresses, as well as software glitches and issues.
AppleSpecialist
Jul. 2011 - Jul. 2012White city- Interacted with approximately 50 customers per day, improving their experience through warm, friendly demeanor, and eagerness to answer questions
- Had to be approachable and have the ability to converse and communicate with a variety of people, ranging in age, views and needs. - Assisted consumers as well as businesses to set up and personalize their products, - Enriching lives on a one to one basis
- Customising customer products to suit and meet the requirements of their individual environments. - Troubleshooting of devices fixing problems with mail settings, IP addresses, as well as software glitches and issues.
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