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Work Background
Fellwohl- Organic Pet SpaCo-Founder, Business Development
Aug. 2024Metropolregion MünchenAs a dedicated entrepreneur and sales/marketing specialist, I built the brand from the ground up and drive strategic initiatives to enhance growth. My key responsibilities include: * 🌟 Brand Development: I lead the creation and positioning of the Fellwohl brand in the pet industry, establishing a strong market presence. * 📊 Marketing Strategy: I develop and implement comprehensive marketing campaigns that resonate with our target audience, driving engagement and brand loyalty. * 🤝 Networking & Partnerships: I cultivate relationships with dog schools, veterinarians, and strategic partners to expand our reach and attract new customers. * 🎉 Event Marketing & Influencer Collaborations: I orchestrate events and collaborate with pet influencers to enhance brand visibility and emotional connection with our audience. * 📈 Sales Development: I design upselling strategies for our spa services, enhance online product sales, and implement a subscription model for customer retention.
Hendrik teNeues gGmbHInterim Manager
Mar. 2022 - Oct. 2022Passionate about leveraging creativity and strategic vision to drive impactful projects, I served as a dedicated Project Manager and creative head at the Hendrik teNeues Photography Award, specializing in brand building, communication and digital innovation. In addition to building the brand of the Hendrik teNeues Photography Award, I was also significantly involved in planning and executing the event evening with an exhibition during the Highlights in Munich, including an auction.
Self-employedFreelance Brand & Marketing Consultant
Jan. 2022Passionate about amplifying brands and driving impactful marketing strategies for businesses of all sizes. With a proven track record in delivering tailored solutions that enhance brand visibility, engagement & ROI, I specialize in crafting compelling narratives and executing dynamic marketing campaigns. 🎯 My Expertise Includes: Brand Development & Strategy Digital Marketing Content Creation & Management Social Media Marketing Market Research & Analysis Campaign Planning & Execution Brand Positioning & Messaging 💼 I Partner with Clients to: Identify brand strengths and opportunities for growth Develop targeted marketing strategies aligned with business objectives Execute creative campaigns that resonate with target audiences Analyze performance metrics to refine and optimize strategies Provide actionable insights for sustainable brand success
WUNDERKUNSTConsultant and Interim Manager
Jan. 2022 - Nov. 2022Specializing in project management, strategy formulation, communication, digital innovation and business development, I brought a wealth of expertise to the table as an integral member of the Wunderkunst team.
Bloom Beauty GmbHFounder & CEO
Nov. 2018 - Dec. 2023Leading the helm at Bloom Beauty GmbH, I'm dedicated to revolutionizing the beauty and wellness industry through cutting-edge digital solutions. As CEO, I've spearheaded the development of an innovative digital platform and Software-as-a-Service (SaaS) model, empowering users to access premium beauty and wellness services conveniently via their smartphones. 🚀 Highlights of My Role: Conceptualized and executed the vision for our digital platform and SaaS offering, driving strategic initiatives from inception to fruition.
Led cross-functional teams in strategy formulation, product development, marketing campaigns & operational excellence to ensure seamless service delivery.
Fostered a culture of innovation and customer-centricity, continuously refining our offerings to meet evolving market demands & exceed user expectations.
Established strategic partnerships and collaborations to expand our reach and enhance the value proposition for both consumers & service providers.
Implemented robust analytics and feedback mechanisms to measure performance, optimize processes, & drive sustainable growth. 💡 Key Achievements: Successfully launched & scaled our digital platform, garnering widespread acclaim for its user-friendly interface, comprehensive service offerings, and exceptional customer experience.
Drove significant market penetration, establishing Bloom Beauty GmbH as a formidable player in the beauty and wellness tech space.
Continued to drive growth and innovation, solidifying Bloom Beauty GmbH's reputation in the beauty and wellness technology sector.
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